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AR Rahman brings some ‘Raftaar’ to Renault’s brand campaign

Renault India is all set to re-energise its brand proposition with the musical genius of Rahman and star appeal of Ranbir Kapoor with its soon-to-be-released TVC

BestMediaInfo Bureau | Mumbai | August 14, 2015

AR-Rahman-Renault Click on the image to watch the Video.

Renault India has announced its association with music maestro AR Rahman, who has created the track for the car manufacturer’s new brand campaign. The foot tapping creation is expected to have an immediate connect with the listeners, and will complement the new TVC featuring brand ambassador Ranbir Kapoor, that will go on air shortly.

The composition, titled ‘Re Re Re Raftaar’, is a lively and mellifluous mix that celebrates life in India. This association marks the formation of a trinity of iconic brands in the form of Renault, Ranbir Kapoor and now AR Rahman, who individually enjoy a universal appeal.

Sumit Sawhney, Country CEO and Managing Director, Renault India Operations, commented, “The fourth year celebrations continue at Renault India. After announcing Ranbir Kapoor as our brand ambassador, it is only fitting to have India’s best music composer create the theme track for our new brand campaign. Both Ranbir and Rahman perfectly embody our brand promise, Passion for Life, and they represent the DNA of brand Renault, which stands for being vibrant, forward looking and connected to people.”

On the composition, AR Rahman said, “For me, passion is music and I have attempted to create a melody that is catchy and appealing. The creation is contemporary and stands apart, in sync with Renault’s legacy of being an iconic and inspirational brand.”

The partnership with Ranbir Kapoor and AR Rahman is timed with Renault’s next phase of growth in India. Renault is looking to significantly increase its presence pan India, and is taking major steps on product, network and building the brand.

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