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AME Awards 2016 calls for entries

The 2016 edition of the awards will introduce a new category, Products & Services – Technology. The deadline for receiving the entries is October 31, 2015

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AME Awards 2015 winners announced

AME Awards 2016 calls for entries

The 2016 edition of the awards will introduce a new category, Products & Services – Technology. The deadline for receiving the entries is October 31, 2015

BestMediaInfo Bureau | Delhi | August 4, 2015

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The 2016 AME Awards competition is now accepting entries. The deadline for receiving the entries is October 31, 2015.

Since 1994, the AME Awards has honoured campaigns world-wide that successfully demonstrate groundbreaking solutions to challenging marketing problems.

For the 2016 edition of the awards, a new category, Products & Services – Technology, has been introduced that will showcase digital advertising and marketing applications utilised within the advertising industry to drive consumer engagement.

This new addition to the AME category roster complements categories unveiled last year, including Augmented Reality, Technology, and Social TV. 2015's AME Awards saw a robust number of entries gain recognition in those categories for work that utilised the convergence of creativity and technology to recruit partners, reposition brands, and increase brand identity.

Alisun Armstrong Alisun Armstrong

Alisun Armstrong, Executive Director, AME Awards, said, “For over 22 years, the AME Awards has rigorously monitored the advertising industry and rewarded creative inspiring work that utilises effective solutions to achieve measurable results for brands.”

She added, “As brands and consumer engagement continue to embrace technological and social trends, the AME Awards is eager to honour the evolution of brand recognition by including categories that stimulate content activation across multiple platforms and industry trends.”

The AME Awards Grand Jury is responsible for awarding Gold, Silver, and Bronze to the highest scoring entries through two rounds of regional judging to ensure scoring accounts for cultural and economic relevance. This round also selects the AME Green Award winner – the highest scoring, Gold-winning entry for a company whose emphasis is on resource conservation and negative environmental impact. Gold-winning work from all regions is judged by the full international Grand Jury to determine a Platinum Award for each of the five regions (North America, Latin America, Europe, Middle East & Africa and Asia Pacific) and the International Grand AME Award.

The 2016 AME Grand Jury of interactive and multidisciplinary marketers, media planners, strategy directors, social media experts, and creatives will evaluate entries based on four specific criteria, each weighted by importance: Challenge/ Strategy/ Objectives – 20 per cent; Creativity – 25 per cent; Execution – 25 per cent; and Results/ Effectiveness – 30 per cent.

In 2015, the AME Grand Jury presented the AME Grand Award to Jung von Matt AG Germany and the AME Regional Platinum Award/ Europe for their campaign 'Trojan Mailing' for client DHL. Spark44 USA earned the 2015 AME Regional Platinum Award/ North America for 'British Villains' for Jaguar and Leo Burnett Manila earned both the AME Regional Platinum Award/ Asia-Pacific and the 2015 Green Award for 'Aid Couture'.

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