TAM fortifies its mobile app with Version 2.0

Latest version includes TV viewership data in GRPs and TVRs for unique TV programmes and data for new two markets – Assam and Orissa

BestMediaInfo Bureau | Delhi | July 13, 2015

After the launch of its TV Viewership Mobile App Version 1.0 last year, TAM Media Research has released an upgraded and power-packed version 2.0 of the same application. This new version is fortified with added data sets and customised user friendly features for even better consumption of TAM's TV Viewership data on mobile phones.

Some of the features that Version 2.0 boasts of include: TV Viewership data in GRPs and TVRs for unique TV programmes and data for new two markets – Assam and Orissa. Further, this new version can be subscribed for by one and all.

TAM Media Research launched the media industry's first ever TV Viewership mobile app, TAM India Mobile App 1.0, in July 2014. This set a trend of facilitating speedy, on-the-go access of weekly top line TAM TV Viewership data for all TAM subscribers across advertiser, media agency and TV broadcaster categories.

LV Krishnan

Commenting on TAM India Mobile App 2.0, LV Krishnan, CEO, TAM Media Research, said, “We set a trend last year when we provided this mobile app facility to industry users. We have received tremendous response during the last one year. Version 2.0 is a fortified version that will allow not only existing, but even new users to enjoy the benefits. The purpose behind this mobile app, very simply, is to enable users to access viewership information anytime, anywhere on the go so that they can take informed business decisions at the spur of the moment.”

Highlights of TAM Mobile App Version 2.0:

GRP Numbers: The new version will have TV Viewership GRP data sets for all markets and all genres along with existing data points (GVT, Reach & Relative Shares).

TVR Data: Along with TVTs for the programmes, TAM India Mobile App 2.0 will provide TVR for Top Unique Programmes.

Addition of Markets: As compared to the earlier version, TAM India Mobile App 2.0 will have data sets for Assam and Orissa, along with existing seven markets (Maharashtra, Andhra Pradesh, Karnataka, Kerala, Tamil Nadu, West Bengal, PHCHP).

Modified TG: Every Genre and market will have a TG as per the requirements of each section.

Modified Graphical Representation: TAM India Mobile App 2.0 will have graphs representing weekly data instead of the earlier format of four weeks average.

New Pay Version: TAM India Mobile App 2.0 will be accessible even to non-TAM subscribers at a minimal subscription cost.

TAM India Mobile App 2.0 is available for download or upgrade in the iTunes App and Google Play stores. Subscribers can also get the download link by visiting the TAM website. This mobile app will be updated every Thursday immediately after the regular release of TAM data to the industry.

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