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ShopClues makes 'Ghar Wapsi' a delightful sale experience

Conceptualised by Enormous, the new TVC aims to give a boost to 'commute commerce' and inform users of special offers on ShopClues between 6 pm and 9 pm

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ShopClues makes 'Ghar Wapsi' a delightful sale experience

ShopClues makes 'Ghar Wapsi' a delightful sale experience

Conceptualised by Enormous, the new TVC aims to give a boost to 'commute commerce' and inform users of special offers on ShopClues between 6 pm and 9 pm

Mayur Lookhar | Mumbai | July 15, 2015

ShopClues-TVC Click on the image to watch the TVC.

Now shop whilst you are returning from your office. In their bid to boost 'commute commerce', online shop merchant ShopClues has launched a new TVC to announce its 'Ghar Wapsi' sale. This concept has been especially designed for the evening rush hour between 6 pm and 9 pm with surprise deals on app across various categories – fashion, electronics, home items, etc.

Designed by Enormous Brands and created by Thread Films, the new TVC shows office goers eagerly waiting for the clock to strike 6. As soon as it is 6 pm, everyone rushes out of the office and makes a beeline for the office bus. Once inside the bus, everyone is seen checking out the surprise deals on ShopClues on their mobile phones. As opposed to the trend of rushing to malls, or shopping at home on one's computer or laptop, the new TVC encourages customers to buy products through their ShopClues mobile app.

Radhika Aggarwal, Co-founder and Chief Business Officer, ShopClues.com, commented, “Shopping on mobile while travelling back from work or 'commute commerce' as we like to call it, is an untouched market in the e-commerce industry. ShopClues has launched the new TVC to promote our special 'Ghar Wapsi' sale, which taps this highly popular purchase behaviour. The sale has been named 'Ghar Wapsi' as this is a phrase that is colloquial as well as self-explanatory. With this sale and the TVC we aim to own the 6-9 pm slot and the concept of 'commute commerce' by offering our customers category-specific surprise offers that change every single day. We're sure to get users hooked to the ShopClues 'Ghar Wapsi' sale on their way back home.”

Ashish Khazanchi, Managing Partner at Enormous Brands, the creative agency behind the TVC, added here, “ShopClues is a brand for the masses. Every TVC that we have worked on for them has revolved around creating an instant connect with viewers across the country. This endeavour was replicated with considerable ease this time as browsing through one's phone during the post-work commute has become a kind of natural tendency in India. Our objective was to creatively convey to consumers that the ShopClues app is the only destination they should be checking out for incredible deals during their journey back home.”

“The insight of people rushing from work and making use of their travel time as something that is enjoyable and productive was a strong start. The challenge was to make this frenzy into something that is pleasing to viewers. Ashish and I brainstormed non-stop to make sure that we keep the fun quotient up for this spot and make it worthy of more than one watch for everyone,” said Kamlesh Soni, Director, Thread Films.

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Client: ShopClues

Creative agency: Enormous Brands

Creative: Ashish Khazanchi, OR Radhakrishnan  Vighnesh Gangadharan, Neha Sukumar, Santosh Jekate, Savio Banerjee

Servicing: Ajay Verma, Bharat Gupta

Planning: Poonam Raichura

Production House: Thread Films

Director: Khamlesh Soni

Producer: Shraddha Singhvi

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