Quikr revamps its brand identity to reflect positive changes in users' lives

The company's new logo and brand identity have been crafted by Alok Nanda & Company

BestMediaInfo Bureau | Delhi | July 15, 2015

Quikr has launched a new company logo and the new brand identity symbolises its successful rise to market leadership in the Indian classifieds industry as well as its transition into a platform that has deep, verticalised offerings in large categories. The evolution of the company's brand is also in sync with the evolution of Quikr's users, who have high aspirations and have increasingly started using Quikr across a variety of categories such as cars, real estate, goods, services and jobs to fulfil these aspirations.

Quikr's new slogan, 'Aasan hai badalna', reflects the sentiment of today's India and instantly connects with young, aspiring Indians who seek to change their lives for the better. The company believes that change is essential and even the smallest of change has a multiplier effect that can bring big positive changes in one's life.

Commenting on the rebranding initiative, Pranay Chulet, Founder & CEO, Quikr, said, “At its very core, our purpose as a company is to help our users achieve their aspirations and hence, enhance their lives. Our platform symbolises the fact that good things in life are easy to get. Whether people come to us to buy something good or to sell something because they are buying something else, our users always experience positive change when they come to us. Our new logo and brand identity represents this change and the world of new possibilities that comes with it.”

The company's new logo and brand identity have been crafted by Alok Nanda & Company. Commenting on the launch of the new logo, Alok Nanda, CEO, Alok Nanda & Company, said, “We created the brand identity and architecture system after engaging in an in-depth, strategic brand repositioning exercise with Quikr. From a design perspective, the 'Q' in Quikr is a designer's dream and has been fashioned to suggest positive change in its users' lives. The logo retains the blue and green colours for which the company is recognised and the new font is contemporary, yet sleek with a sense of speed which is integral to the name Quikr.”

He added, “After working with brands in banking, real estate, education, FMCG and healthcare, it's a pleasure to work with a billion dollar digital brand. The power of Quikr's new identity will truly express itself in the online, digital and traditional media.”

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