Patrika fortifies presence in the South with Coimbatore edition

This is Patrika's fourth edition in the South after Bangalore, Chennai and Hubli. The Coimbatore edition hit newsstands on July 15

BestMediaInfo Bureau | Delhi | July 20, 2015

Patrika has launched its fourth edition from the South, from Coimbatore. The paper hit newsstands on July 15, 2015. Patrika entered the South markets with its Bangalore edition on January 26, 1996, targeting the affluent Marwari businessmen and Hindi Diaspora. The paper launched its Chennai edition on February 1, 2004 and its Hubli edition on April 1, 2006.

The Coimbatore edition will cover areas like Salem, Erode, Tiruppur, Madurai, Nagercoil, Tiranelvei, Trichi, etc. Known as the Manchester of South India, Coimbatore is home to large number of textile industries. It is also is known for its educational institutions and is also known as Educational Hub of Tamil Nadu. It is also the fastest emerging IT hub in Tamil Nadu.

BR Singh

BR Singh, VP & National Head - Circulation, Patrika Group, commented, “Patrika extended its footprint in the South with the view to creating a bridge and crossing the language barrier. We are not only consolidating our national presence further, it is a strategic move to tap the markets that most have missed. The reach to the right people is key not quantum, as our readers are certainly the most premium business class there and we create opinions amongst the decision makers.”

He further said, “Also, as observed by many, the increasing use of Hindi in South India is very promising as opposed to the common perception.”

“As a newspaper, we consider it part of our larger responsibility to work towards national integration and create platforms where one can be heard and responded to,” Singh added.

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