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Nike finds its fast with an all-star athlete cast

Created by Must Be Something, the 'Find Your Fast' campaign features Kobe Bryant, Wayne Rooney and Serena Williams, along with 10 other athletes who inspire runners to run their fastest mile

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Nike finds its fast with an all-star athlete cast

Nike finds its fast with an all-star athlete cast

Created by Must Be Something, the 'Find Your Fast' campaign features Kobe Bryant, Wayne Rooney and Serena Williams, along with 10 other athletes who inspire runners to run their fastest mile

BestMediaInfo Bureau | Delhi | July 6, 2015

Nike-TVC Click on the image to watch the TVC.

Nike's 'Find Your Fast' campaign brings together 13 of the world's elite athletes to inspire people to run or train for their fastest time this summer. The campaign has been created by Portland, Oregon-based agency Must Be Something, which was founded by ex-Wieden+Kennedy hands Andrew Schafer and Jed Alger.

Comedian, director and writer Neal Brennan, co-creator of the 'Chappelle Show', collaborated with Nike on the direction of the campaign's anthem piece, 'Find Your Fast'. Quick highlights include a fast cameo from one of the world's fastest men, Michael Johnson; the world's fastest woman, Shelly-Ann Fraser-Pryce; the world's fastest commercial starring Kobe Bryant and magician David Blaine; the infamously fast Road Runner cartoon and a nod to one of Nike's speediest running shoes, the Nike Air Zoom Elite 8.

“Nike has always been a brand in service of athletes. And while every athlete wants to get faster, not every athlete has the right tools to do so,” said Adam Roth, Nike VP, Global Running Brand Marketing, “Our 'Find Your Fast' campaign provides all the inspiration, innovation and enablement athletes need to run, train and play faster across our physical products, digital apps and live experiences. It's the entire Find Your Fast eco-system that's game-changing, not just for us but for the athletes we serve.”

Many of these athletes train or compete in shoes with Nike Zoom Air technology. The Nike Zoom Air Elite plays a star role in the ad.

The campaign, which went live on July 2, 2015, also invites all athletes to start gaining speed with the Nike+ Run Club and Nike+ Training Club Find Your Fast Challenges. Then be ready to run their fastest mile on August 30 alongside the fastest elites from around the world, competing at the World Track and Field Championships in Beijing.

The Nike+ Run Club coaches have developed an eight-week programme that will help athletes run their fastest mile. The programme includes workouts, music for motivation and expert tips to run faster and better.

Six Nike Master Trainers are joining forces this summer to launch a 12-week fitness challenge for the Nike+ Training Club (NTC) App. The Find Your Fast NTC Challenge is specifically designed to improve speed, power, and agility through a diverse set of daily workouts.

The Challenge starts on July 6 and the first Master Trainer workout – Marie Purvis's Ready, Set, Zoom workout – debuts on July 7. After that, a new workout headlined by a different Nike Master Trainer will launch every two weeks, highlighting different types of training such as high intensity training, yoga, strength training and barre.

On August 30, athletes will be challenged to run their fastest mile alongside the Nike+Run Club and the elites speeding towards victory in Beijing.

Explaining about the importance of fast on the basketball court, Kobe Bryant said, “Fast can be about beating the defender to a spot, or not letting the offensive player get to his spot.”

“Everything about my training is speed. Even if I'm running 300-meter repeats in training, or if I'm weightlifting, I'm thinking about speed. I try to do everything very fast because the quicker you can be in your training, the better it is for you as a runner,” said Shelly-Ann Fraser-Pryce.

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

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