Mindshare bags media duties of local e-comm platform Grofers

Grofers connects consumers to merchants in their neighbourhood through an easy-to-use mobile platform for a convenient local shopping experience

BestMediaInfo Bureau | Mumbai | July 27, 2015

Mindshare, a part of GroupM, has been assigned the media duties of Grofers, a local e-commerce platform that makes local shopping experience easy by connecting consumers to the merchants in their neighbourhood through an easy-to-use mobile platform.

Users can shop for grocery, bakery items, flowers, fruits & vegetables, meats, baby care products and more with a few simple taps. The app is currently operational in Ahmedabad, Bangalore, Chennai, Delhi/NCR, Hyderabad, Jaipur, Kolkata, Lucknow, Mumbai and Pune.

Kshitij Torka, VP-Marketing, Grofers, said, “We partnered with Mindshare because they understand who we are and our needs at this stage of our business. Whether it is the innovative ideas that they bring to the table, the flexibility in planning or the speed and quality of executing on media plans at short notice, Mindshare demonstrated that they understand the requirements of a startup and the dynamic environment we operate in.”

Prasanth Kumar

Commenting on the win, Prasanth Kumar, CEO, Mindshare South Asia, said, “We are extremely glad to partner with Grofers and look forward to collectively building the brand. With the rapid growth in the ecommerce and digital industry, we are channelising our services and talent towards frameworks and tools that include adaptive and real-time marketing, giving our clients the edge in an ever-evolving media market.”

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