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Marching Ants adds Bestseller India biz to its kitty

The agency will be handling the creative duties of Bestseller's fashion brands – Jack & Jones, Vero Moda and Only

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Marching Ants adds Bestseller India biz to its kitty

Marching Ants adds Bestseller India biz to its kitty

The agency will be handling the creative duties of Bestseller's fashion brands – Jack & Jones, Vero Moda and Only

BestMediaInfo Bureau | Mumbai | July 14, 2015

Marching-Ants-Bestseller

Marching Ants Advertising has bagged the creative responsibilities of Bestseller India, known for its fashion brands – Jack & Jones, Vero Moda and Only. The agency was chosen on the basis of its credentials and knowledge of the fashion industry.

Vineet Gautam, Country Head, Bestseller India, commented, “We are pleased to have Marching Ants on board as our new creative partners for our brands Jack & Jones, Vero Moda and Only. Their deep understanding of fashion as a category and a customised creative strategy will provide the thrust to take our brands to the next level. We definitely look at them as long term partners.”

Through this association Marching Ants will aim to create campaigns that will set these fashion brands apart from their competitors. It will include campaigns across TV, print, radio, outdoor and ambient mediums.

Joy Ghoshal Joy Ghoshal

Commenting on the win, Joy Ghoshal, Director of Marketing and Creative Concepts, Marching Ants Advertising, said, “I've had a long association with Bestseller and am absolutely delighted with this partnership. Bestseller houses some of the most respected brands in the country and we look forward to doing some memorable work on the brands assigned.”

Marching Ants' client roster includes Bindass, Imagica, Aquamagica, Novotel, and Eros Now, to name a few. Marching Ants is also a leading film publicity company in Bollywood, with clients including Fox Star, Dharma Productions, Balaji Telefilms, Viacom, Nadiadwala Grandsons, Eros, UTV Motion Pictures, and Illuminati, among others.

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