The account will be handled by Madison Media Sigma Mumbai. The estimated size of the account is Rs 50 crore
BestMediaInfo Bureau | Mumbai | July 2, 2015
Madison Media Sigma, a part of Madison Media Group has just announced the win of Shaadi.com, the worldâs largest matchmaking portal founded in India in 1996. Madison Media Sigma was chosen after a multi-agency pitch. The account will be handled out of the agencyâs Mumbai office and the estimated size of the account is Rs 50 crore. Earlier, the media buying duties for the brand were with Havas Media.
Says Aditya Save, Chief Marketing Officer, Shaadi.com on selecting Madison Media, âWe believe that great marketing work requires able agency partnerships & hence are delighted to have Madison Media Sigma as our media partners. We are looking forward to working with them to do some innovative & disruptive media work.â
Says Sam Balsara, Chairman & Managing Director, Madison World, âI am delighted that Shaadi.com has found Madison Media to be worthy of handling their unique business. We are thrilled to be associated with Shaadi.com. Matchmaking in itself is challenging and partnering with Worldâs No 1 Matchmaking Service is a big responsibility. With our strong experience of clutter-breaking, engaging communication campaigns across industries, we are confident of taking the brand to greater heights.â
Shaadi.com, one of India's best known brands and the world's largest matchmaking service was founded with a simple objective - to help people find happiness. The company pioneered online matchmaking in 1996 and continues to lead this exciting category for more than a decade. By redefining the way Indian brides and grooms meet for marriage, Shaadi.com has created a world-renowned service that has touched over 30 million people. Amongst many other awards, Shaadi.com has been recognized as the Most Trusted Matchmaking site and is amongst the worldâs 50 Most Innovative Companies, alongside companies such as Apple, Google, Facebook and Amazon. Shaadi.com has also been recognized as the worldâs most engaging brand on Facebook.
Madison Media Group has been on an account winning spree, having won a host of new businesses in 2015 including Snapdeal, Viber, Lenskart.com, Zivame.com, Metro Cash & Carry, Gaana.com, Cricbuzz.com, Amul Hosiery, DHFL and Bandhan Bank, amongst others.
Madison Media Group is Indiaâs foremost media agency handling media planning and buying for blue chip clients including Godrej, Mondelez (formerly Cadbury), ITC, Marico, McDonaldâs, TVS, Raymond, Piramal Healthcare, Levis, SpiceJet, Dominoâs, Bharti AXA, Max Life Insurance, Asian Paints, Pidilite, Tata Salt, Acer, Crompton Greaves, Times Television Network, Indian Oil, Enamor Lingerie, Gowardhan Dairy, HomeShop 18, CafĂ© Coffee Day and many others.Â The gross billing of Madison Media Group is about Rs. 3,750 crores.