Hungama launches on-demand movies app, Hungama Play

The app, which launches in early August 2015, will offer a 6,500+ strong movie library across 19 genres and 12 languages

BestMediaInfo Bureau | Delhi | July 27, 2015

Hungama is all geared to launch Hungama Play (#HungamaPlay), their on-demand movies app in early August 2015. The app, available on iOS and Android stores, will feature a rich and interactive experience packed with thousands of movies from the biggest studios across Bollywood, Hollywood and Indian regional cinema.

At launch, #HungamaPlay will offer a 6,500+ strong movie library across 19 genres and 12 languages. The app will soon carry original content keeping in mind its digital audience.

#HungamaPlay will also integrate game mechanics in the user interface of the app to increase user engagement. With gamification, consumers will earn points upon using the app and can redeem those points for digital goods and more.

The app will also introduce new features like 'Adaptive Streaming', that will allow seamless and adaptive streaming that supports 3G, Wifi and Edge.

Neeraj Roy

Neeraj Roy, MD & CEO, Hungama Digital Media Entertainment, commented, “For over a decade Hungama has been synonymous with entertainment right from the time of caller tones and WAP-entertainment to today with our music streaming service. With Hungama Play, we aim to add a new dimension to entertainment that we provide to our digital consumers. With support from both Indian and international studios, Hungama Play launches with over 6,500 titles across languages. I am sure that consumers will enjoy the experience we have built into Hungama Play and the wide catalogue of movies.”

Bhushan Kumar of T-Series, who is producing around 7 to 8 films a year and who has work with Hungama closely, said, “The target audience of our film industry is changing faster and they are the ones who access various digital platforms. As the platform is growing every day with new technologies and new developments, it is important to walk with this change and give the audience what they need. Hungama Play will enable our films to be available to our audiences with a click. Our reach has widened with the app and will the exciting features will give a delightful experience to the consumers.”

“A robust digital distribution platform like Hungama Play not only helps our audiences to connect with us, but also enables them to engage with their favourite YRF movies on the go, at their own convenience,” said Anand Gurnani, Vice-President - Digital, Yash Raj Films.

Speaking about the partnership, Chris Dyde, Senior Vice-President, International Licensee Markets, Warner Bros Home Entertainment Group, said, “Providing consumers with more choices and improving the movie experience at home is at the heart of Warner Bros' digital strategy and we're delighted to be working with Hungama.com to offer viewers across India a fantastic selection of some of the biggest blockbusters from the Warner Bros catalogue.”

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