Advertisment

DGM unveils new brand identity, reflects consolidation of India biz

The digital ad network from SVG Media has organised its business into five distinct business verticals – Cost Per Lead, Go Ventures, Cost Per Sale, Display and DTH Advertising

author-image
BestMediaInfo Bureau
New Update
DGM unveils new brand identity, reflects consolidation of India biz

DGM unveils new brand identity, reflects consolidation of India biz

The digital ad network from SVG Media has organised its business into five distinct business verticals – Cost Per Lead, Go Ventures, Cost Per Sale, Display and DTH Advertising

BestMediaInfo Bureau | Delhi | July 10, 2015

DGM-New-Logo

Digital media network DGM India has signaled a business and organisational reinvention with the unveiling of its new brand identity, underscored by a new logo that signifies growth, network, vibrancy and a strong desire to redefine the boundaries of digital advertising.

DGM India is part of SVG Media, which has recently consolidated the India business of two companies – DGM and Network Play – into a single unit, DGM. The new brand identity also reflects this consolidation.

The ad network has organised its business into five distinct business verticals, each of which is focusing on a cutting-edge innovation strategy for growth. The CPL (cost per lead) vertical caters to the offline businesses and integrates call center and CRM support with online advertising to deliver hot leads to advertisers. The Go Ventures unit focusses on giving advertising options to advertisers operating in the newly developing on-demand hyper local services by helping clients source leads through various DGM-owned B2C marketplaces. DGM's other business verticals are CPS (Cost Per Sale), Display and DTH Advertising. The company is also offering videos and content for brand advertisers as part of its Display vertical offerings.

DGM's new logo, designed by a Canadian freelance designer, is a customised font type with a colourful tree/ branch connected to the 'D'. The colourful tree conveys that the brand is vibrant and young, yet mature and rooted. It also reflects that the brand is bright, creative and growing, with a strong sense of network. The Open D signifies the vision of the company to redefine the boundaries of digital advertising.

Anurag_Gupta_DGM_India Anurag Gupta

Speaking about the new brand identity, Anurag Gupta, Founder & MD, DGM India, said, “The launch of our new brand identity marks the beginning of the next phase of our journey. With digital advertising as our DNA, we are today ready to push the innovation frontier as we seek to redefine its boundaries whilst operating profitably at a very large scale.”

Manish Vij, Founder & CEO, SVG Media, remarked, “We see exciting times ahead as we have recently concluded the consolidation of our ad network business. DGM India's new brand identity signals our intent to create and deliver true innovations that will help marketers generate significantly higher ROI on their digital marketing efforts.”

Info@bestmediainfo.com

Info@BestMediaInfo.com

Advertisment