Dainikbhaskar.com introduces video bulletins
This new feature allows readers to not only read the news articles, but also watch the important stories of the day in just 3 minutes, three times a day
Delhi | July 20, 2015
In a first of its kind initiative, dainikbhaskar.com, the Hindi news portal by DB Digital, the digital arm of Dainik Bhaskar Group, has launched video bulletins. With the introduction of this new feature, readers will now not only be able to read the news articles but also watch the important stories of the day in just 3 minutes, three times a day.
DainikBhaskar.com has come up with this offering as part of its latest campaign, 'Janiye Abhi', where this feature reiterates the core concept of the campaign that talks about curiosity and knowing now.
The mobile and online platforms will give readers access to quick news bulletins, thrice a day (10 am, 4 pm and 8 pm). The 3-minute video bulletins will cover key national and international stories from the fields of politics, sports, entertainment, etc.
Commenting on the launch of video bulletins, Kunaal Bhardwaj, Head - Marketing, DB Digital, said, “Our latest campaign, 'Janiye Abhi', is built on the most elemental of human feelings, that is curiosity, and we are pitching Dainikbhaskar.com as the scratch for this itch. The video bulletin feature in that regards will be an add-on and certain to make dainikbhaskar.com the one-stop hub for readers for all the latest updates and news.”
Anuj Khare, Editor-in-Chief, dainikbhaskar.com, added here, “We, at dainikbhaskar.com, understand the need of our readers well and thus believe in reader-centric news offering. In today's fast paced life, when we often tend to miss out on the day's important stories, our endeavour with this concise and comprehensive video bulletin is to feed our readers with maximum news in minimum time.”
Media contact:
Tiasha Dutta Gupta
Senior Marketing Executive
Dainik Bhaskar Group, Digital Arm
Mobile: +919971104536
Email: tiasha.duttagupta@dainikbhaskar.com