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Contract bags creative duties of Sweden-based app Truecaller

The win comes following a series of strategy meetings between Contract and the Truecaller India team as well as Co-founder and CSO, Nami Zarringhalam

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Contract bags creative duties of Sweden-based app Truecaller

Contract bags creative duties of Sweden-based app Truecaller

The win comes following a series of strategy meetings between Contract and the Truecaller India team as well as Co-founder and CSO, Nami Zarringhalam

BestMediaInfo Bureau | Delhi | July 30, 2015

truecaller-contract

Contract Advertising today announced their association with Truecaller as their creative agency. Following a series of strategy meetings with the Truecaller India team as well as Co-founder and CSO, Nami Zarringhalam, the creative and brand marketing mandate was awarded to Contract Advertising.

Rana Barua Rana Barua

Announcing the win, Rana Barua, CEO, Contract India, said, “We are consciously and steadily seeking out new-age, modern technology brands. The opportunity to ideate and plan for Truecaller's brand campaign reinvigorated our passion for this segment. This was evident in the ideas that were suggested, based on strong youth segment insights which immediately resonated with the brand and its ethos. We are extremely excited about this partnership.”

Kari Krishnamurthy Kari Krishnamurthy

On this engagement, Kari Krishnamurthy, VP - Asia, Growth and Strategic Partnerships & India Country Head, Truecaller, said, “We wanted to explore more avenues and take the Truecaller experience to the wider audience. Contract translated our need in the most simplified yet creative manner, while aligning the recommendations very well with our brand ethos. We are excited to have Contract on board and we look forward to seeing the ideas come to life.”

The flagship app, Truecaller, is a pioneer in call identification and call block. It allows users to know who is calling them if the person has not been listed in their contacts. There are over 150 million people using this app globally, with India leading the way with over 80 million users. The brand has aggressive plans for India.

With product innovation as their forte, Truecaller recently announced two new apps – Truedialer and Truemessenger. Truecaller app is available for free across all major mobile platforms – Android, iOS, Windows Phone, BlackBerry, Tizen and Nokia feature phones. Truedialer is available for free on Android and Windows Phone. Truemessenger is presently available only on Android.

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