ParentCircle ropes in Leo Burnett, MSLGroup & Edelman Digital

The three agencies will handle ParentCircle's communications, brand strategy and digital duties in anticipation of its upcoming release of new products and platform

BestMediaInfo Bureau | Mumbai | June 23, 2015

ParentCircle has roped in MSLGroup, Leo Burnett and Edelman Digital in India to handle its communications, brand strategy and digital duties in anticipation of its upcoming release of new products and platform.

Nalina Ramalakshmi, Founder and Managing Director, ParentCircle, elaborated, “We were looking for strategic and integrated communications partners to enable us to convey our brand message in the most appropriate manner to the broader world. ParentCircle aims to be a household name both in the country and across the globe. We are extremely pleased to partner with MSLGroup, Leo Burnett and Edelman Digital. We are excited to work with all of them. We are confident that our brand will be portrayed exactly the way we perceive it, with the help and support of our partner agencies.”

Leo Burnett will play a crucial role in the branding communication strategy of ParentCircle. The agency will craft and execute integrated campaigns for the brand.

MSLGroup India will develop a comprehensive communication strategy that will accentuate the brand value in the media and will create and build brand awareness in India with its communications and engagement campaigns.

Edelman Digital has been mandated to create and implement an integrated social and digital media strategy with comprehensive, creative and content-driven solutions for ParentCircle.

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