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Mobext and Shazam ink strategic global partnership

The deal will provide Mobext with priority access to Shazam's product roadmap, while the mobile app will deepen Mobext's understanding of mobile consumer behaviour

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Mobext and Shazam ink strategic global partnership

Mobext and Shazam ink strategic global partnership

The deal will provide Mobext with priority access to Shazam's product roadmap, while the mobile app will deepen Mobext's understanding of mobile consumer behaviour

BestMediaInfo Bureau | Delhi | June 25, 2015

mobext-shazam-MNG

Mobext, the mobile business pure player of Havas Group, and Mobile Network Group have announced the signing up of a global partnership between Mobext and Shazam, a popular mobile app. The deal will provide clients around the world with direct access to best-in-class, innovative marketing technology solutions.

The agreement will provide Mobext with priority access to Shazam's product roadmap, sharing and exchanging data for global retargeting and profiling. Shazam will provide Mobext with specific clusters created to deepen the understanding of mobile consumer behaviour, as well as access to proprietary music prediction models. In addition, the agreement covers product training and sharing of best practices across all Mobext offices globally, with a particular focus in the US in the LATAM region. The partnership will be led by Mobile Network Group, Shazam's long-term partner for over five years in France and Europe.

The global partnership grew out of several concrete examples of client success with Havas Group agencies:

  • Axa – In order to increase awareness and increase application downloads, Axa pushed a TV campaign onto second screens with Shazam and earned 300,000 downloads of their application.
  • Carrefour – To reposition TEX as a textile brand in the hearts of today's consumers, Carrefour extended their TV campaign through Shazam music identification and drove approximately 300,000 interactions.
  • Peugeot – With a TV spot, Shazam recognition and a mobile site, Peugeot launched its Peugeot 108 in an innovative way that delivered 145,000 downloads.

Marco Rigon Marco Rigon

Commenting on the development, Marco Rigon, Global Head, Mobext, said, “Mobext has been among the first agencies to truly understand the power of mobile to reinforce campaigns and build relationships via second screen solutions. We have been able to offer our clients marketing operations that create real business results time and time again. With this agreement with Shazam, we continue to gain momentum with new technologies, driving solutions that use data to amplify clients' business.”

Rich Riley Rich Riley

Rich Riley, CEO, Shazam, added here, “Shazam has positioned itself among the top five most downloaded and used applications globally. Through our agreement with Mobext and Havas Group, we are reinforcing our relations with a global communications actor who is able to lead the wave of data and understand the strong link between music consumers and global brands.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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