Advertisment

MEC India wins media mandate for Global Consumer Products

The agency's Bangalore branch will handle the account. Global Consumer Products is a start-up by former MD of Godrej Consumer Products, A Mahendran

author-image
BestMediaInfo Bureau
New Update
MEC wins media duties of Vistaprint

MEC India wins media mandate for Global Consumer Products

The agency's Bangalore branch will handle the account. Global Consumer Products is a start-up by former MD of Godrej Consumer Products, A Mahendran

BestMediaInfo Bureau | Mumbai | June 16, 2015

mec-newMEC India has been awarded the media duties of Global Consumer Products. The account will be led from MEC's Bangalore branch.

Started by FMCG stalwart and a serial entrepreneur A Mahendran (former MD, Godrej Consumer Products), Global Consumer Products is a 'synthetic' start-up that is all set to make its foray into the FMCG market with product offerings in chocolates, confectionery, beverages (juices, mineral water) as well as snacks. Incepted a year ago with an investment of Rs 315 crore from Goldman Sachs and Mitsui Ventures, the company has built its management team with FMCG professionals from multinational and Indian organisations. The first brand to roll out is LuvIt, a new brand in the chocolate market with a portfolio of nine variants and 14 SKUs.

T Gangadhar T Gangadhar

Commenting on the win, T Gangadhar, MD, MEC India, said, “It is a privilege to be partnering Global Consumer Products on this exciting journey. We have a ringside view of Mahendran's grand vision and it is absolutely inspiring.”

Anuradha Narasimhan, EVP – Sales and Marketing, Global Consumer Products, added here, “As a start-up, we are looking for agency partners who will think proactively for our brands and will work with us to grow our business. We are delighted to be working with MEC, who bring in media as well as activation expertise in the offline and online spaces.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com

Advertisment