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LifeCell appoints Magnon\TBWA as its digital partner

The win comes on the back of a multi-agency pitch. The agency will revamp LifeCell’s online presence that includes developing web properties

BestMediaInfo Bureau | Delhi | June 8, 2015


Private umbilical cord stem cell bank LifeCell has appointed Magnon\TBWA as its agency to revamp its online presence that encompasses creation of web properties for the corporate and service brands. Following a multi-agency pitch, LifeCell granted the digital duties to Magnon\TBWA.

As part of the engagement, Magnon\TBWA will be delivering LifeCell website properties for India and GCC markets with specific emphasis on showcasing the brand’s wide range of services, namely BabyCord, BabyShield and Femme.

On choosing Magnon\TBWA as its digital partner, V Ravi Shankar, CMO, LifeCell, said, “The digital medium has been a key gateway for customers to reach out to LifeCell to understand the concept and get interested to subscribe to the service. There has been a significant increase in traffic to our website, prompting us to revisit the key aspects of our web properties and create international design, rich user experience, educative content and compelling call for action. Digital technology is our backbone and we continue to leverage it to create convenience and delight for our customers. We found that Magnon\TBWA has both technology and design competencies to take LifeCell’s digital journey to the next level.”

Vineet Bajpai Vineet Bajpai

Commenting on the new partnership, Vineet Bajpai, Group CEO, TBWA\India, said, “We are extremely excited to partner with LifeCell, a truly pioneering brand that has won the trust of over 130,000 parents across the country. Our aim is to create a digital experience that complements the cutting-edge and futuristic nature of the services LifeCell provides. Magnon\TBWA team looks forward to being partners in progress with LifeCell.”

The agency plans to leverage their achievements and the brand’s ambassador, Aishwarya Rai Bachchan, to educate expectant parents about the importance of umbilical cord stem cell banking as well as to create a unique and distinct digital presence for the brand.

Magnon\TBWA’s client roster includes brands such as Haier, Hilton, Hyundai, Michelin, Schneider, Sony, Standard Chartered Bank, Suzuki and UNICEF.

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