Havas Media wins digital mandate of Turtle

The mandate includes media planning and buying and digital solutions including social, search and mobile. It will be led out of Havas Media's Kolkata office

BestMediaInfo Bureau | Delhi | June 29, 2015

Havas Media has won the digital mandate of Turtle Limited. One of India's fastest growing menswear companies, the Turtle mandate includes media planning and buying and digital solutions including social, search and mobile. The account will be led out of Havas Media's Kolkata office.

Turtle has a pan India presence with its own Turtle Stores as well as TurtleOnline.com. It also retails through leading online and store-in-store outfits which also includes the large format stores. Set up in 1993, Turtle is today a force in the apparel industry providing a complete range of dressing across shirts, t-shirts, trousers, suits, jackets and accessories for men with a reputation for delivering value and international style. In short they provide complete men's range from head to toe.

Shitanshu Jhunjhunwalla

Shitanshu Jhunjhunwalla, Director, Turtle Limited, said, “Turtle is young and ambitious. We are on a high growth path and looking to expand our pan India footprint. At our core is delivering value, variety, quality and a great experience to our customer. Havas Media shares the same passion and philosophy of being meaningful. Their understanding of the category and customised digital strategy are in line with our growth plans and we look at them as long term partners.”

Anita Nayyar

Anita Nayyar, CEO, Havas Media Group India and South Asia, said, “Turtle is a fast growing, interesting and challenging category. Today's Indian male is always on the move, has a sense of style, likes choice and dresses for the occasion. We look forward to partnering with Team Turtle to scale their offering to the digitally engaged mobile Indian male.”

Mohit Joshi

Mohit Joshi, Managing Director, Havas Media India, added, “This is a good win, a great brand and team to work with. Havas has been on a winning spree of mandates with digital focus. We are glad that clients find us as the go-to brand keyed in on their marketing plans. The win further boosts our Kolkata operations.”

Turtle has made its presence felt in 400 cities across India with over 96 exclusive Turtle and London Bridge stores. Turtle merchandise is available in over 1,200 multi-brand outlets and in over 175 large format retail stores (including Shoppers Stop, Pantaloons, Brand Factory, Reliance Trends and Central). Turtle is also among the few brands from India with a foothold in the overseas market such as Dubai, Bahrain, Muscat, Jeddah, Saudi Arabia, and Kuwait, and has revenues of above Rs160 crore.

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