The business includes both traditional and digital duties, and will be handled from the Kolkata office of the agency
BestMediaInfo Bureau | Delhi | June 5, 2015
Havas Media yesterday announced the win of Arpita Agro Products. The media mandate includes both traditional and digital duties. The account will be handled from the Kolkata office of the agency.
Arpita Agro Products is a leading manufacturer and supplier of herbal neem products which include popular brands such as Nimyle, Nimwash, Nimit, Nimglo Skincare, Nimglo Glycerine and Nimgreen. Viable alternative products form the cornerstone of Arpita Agro Products, which was set up with the vision of providing herbal and organic alternatives to the chemical products available in the market. The products are safe for use in homes, hospitals, schools and various other institutions, personal care and agricultural use.
Arpita Majumdar, Head of Marketing, Arpita Agro Products, said, âWe are very passionate about the company we have built and our innovative natural product range. This is the same passion we found in Havas Media. We are looking to scale the brand further. Havas Media has the experience, understands the category and has shown us the strategic approach across media from our brand perspective. We see them as a long-term partner.â
Anita Nayyar, CEO, Havas Media Group India and South Asia, said, âIt is a good win and the ânaturalâ focus of the products is important to customers today. We look forward to building another âMeaningful Brandâ. It further consolidates our Kolkata operations.â
âWe are glad to have yet another client entrust us with their integrated media mandate. Digital is an essential offering of Havas Mediaâs services. We look forward to a solid partnership with Arpita Agro and the team,â added Mohit Joshi, MD, Havas Media India.