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Havas Media wins Arpita Agro account

The business includes both traditional and digital duties, and will be handled from the Kolkata office of the agency

BestMediaInfo Bureau | Delhi | June 5, 2015

havas-Arpita-Agro

Havas Media yesterday announced the win of Arpita Agro Products. The media mandate includes both traditional and digital duties. The account will be handled from the Kolkata office of the agency.

Arpita Agro Products is a leading manufacturer and supplier of herbal neem products which include popular brands such as Nimyle, Nimwash, Nimit, Nimglo Skincare, Nimglo Glycerine and Nimgreen. Viable alternative products form the cornerstone of Arpita Agro Products, which was set up with the vision of providing herbal and organic alternatives to the chemical products available in the market. The products are safe for use in homes, hospitals, schools and various other institutions, personal care and agricultural use.

Arpita Majumdar Arpita Majumdar

Arpita Majumdar, Head of Marketing, Arpita Agro Products, said, “We are very passionate about the company we have built and our innovative natural product range. This is the same passion we found in Havas Media. We are looking to scale the brand further. Havas Media has the experience, understands the category and has shown us the strategic approach across media from our brand perspective. We see them as a long-term partner.”

Anita Nayyar Anita Nayyar

Anita Nayyar, CEO, Havas Media Group India and South Asia, said, “It is a good win and the ‘natural’ focus of the products is important to customers today. We look forward to building another ‘Meaningful Brand’. It further consolidates our Kolkata operations.”

Mohit Joshi Mohit Joshi

“We are glad to have yet another client entrust us with their integrated media mandate. Digital is an essential offering of Havas Media’s services. We look forward to a solid partnership with Arpita Agro and the team,” added Mohit Joshi, MD, Havas Media India.

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