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Hathway associates with Sania Mirza to roll out ultra-high speed broadband network

The superfast Docsis 3.0 network is capable of providing ultra-high speed Internet connectivity of 50 mbps

Delhi | June 12, 2015

Sania-Mirza

Hathway, one of India’s largest cable and broadband companies, has rolled out its Docsis 3.0 network in the country that provides ultra-high speed Internet connectivity of 50 mbps. The predominant technology that rules the broadband market in countries like the US, Korea and Europe is now in India for the first time.

In a bid to reinforce the attributes of the new ultra-high speed technology, Hathway has roped in tennis player Sania Mirza as its brand ambassador.

Sharing his vision on the potential of Docsis 3.0 network in the country, Jagdish Kumar, MD & CEO, Hathway, said, “We are extremely proud to associate with Sania Mirza as she perfectly illustrates the attributes of the new Docsis 3.0 platform – speed, consistency and high-performance. Hathway has aligned with one of the major visions of the Indian Government to develop digital infrastructure in the country that will boost productivity in all sectors. In a way to contribute towards this big vision and to provide better user experience, we at Hathway have launched the Docsis 3.0 service that will provide users – fast Internet up to 50 mbps speed.”

Commenting on Internet consumption in the country that is exploding at a fast clip, Rajan Gupta, President, Hathway, said, “The digital change is not only sweeping across gen-next, but also among the older generation. Today, Internet has come a long way to become a household product that is synonymous with utility, functionality, fun, entertainment, knowledge and much more. With multiple high-tech gadgets being connected to the Internet, the time spent on the medium is increasing at a galloping rate. The bustling e-commerce phenomenon, online shopping, social networking, online surfing, audio & video streaming, gaming, cloud computing, all go on to emphasise the momentum and traffic Internet has gathered in the recent years in India. With homemakers and grandparents adding further to this skyrocketing consumption patterns, the phenomenon of Internet adoption is expected to leapfrog in the next five years. In such a scenario, speed and cost plan has always been the constant benchmarks for choosing broadband connection. With Hathway Docsis 3.0, that provides 10 times the Internet speed, we aim to democratise broadband, making it accessible to all at affordable price points. The benchmark we have set in terms of our 50 Mbps speed is much comparable with the advanced broadband markets across the world. While we introduce the new network plan, we think this is the right time to establish our footprint in the Internet broadband industry.”

Media contact:

Surya Dash Communication Strategies M: +91 9884042193 E: skdtt3@gmail.com

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