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Eeksaurus bags first ever award for India at Annecy International Animation Film Festival 2015

Created along with the team of JWT, Eeksaurus's campaign is about a young child labourer determined to break free from the bonds that hold him down

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Eeksaurus bags first ever award for India at Annecy International Animation Film Festival 2015

Eeksaurus bags first ever award for India at Annecy International Animation Film Festival 2015

Created along with the team of JWT, Eeksaurus's campaign is about a young child labourer determined to break free from the bonds that hold him down

BestMediaInfo Bureau | Delhi | June 30, 2015

Animation-Film-Festival-2015 Click on the image to watch the Video.

In a first for India at Annecy, France's prestigious International Animation Film Festival, Eeksaurus has bagged the Annecy Cristal Award in the Commissioned Film Category for their film on child labour for Rotary International, titled 'Fateline'.

The jury at Annecy called the film a fantastic mix of technique and aesthetics, a kind they had never seen before. The festival received a total of 2,604 films from 95 countries this year, of which 199 films made the official selection.

The campaign which is based on the concept of a young child labourer determined to break free from the bonds that hold him down, is a simple yet effective rendition of how the impossible can be made possible when people join hands in working towards a cause. Working with the team of JWT, Eeksaurus had outlined the hands of the palm drawing in from the concept of fate or 'haath ke lakeer', combined with the use of strong imagery and music to emphasise on the sensitivity of the situation.

Suresh Eriyat Suresh Eriyat

Speaking on the win, Suresh Eriyat, Founder and Creative Director, Eeksaurus, said, “This is the first time ever that any ad campaign from India has ever won at this prestigious festival, which is a matter of great pride us to have represented India on an international platform. The core ethos of this campaign was to reach out to the masses hence, no caste, gender or creed was highlighted, which has been possible through the use of 2D animation in the film. It is extremely heartening to be recognised for your work at Annecy, which gives us a tremendous boost to further explore the scope of animation in India.”

Concentrating on the design-centric approach to weave distinct stories for every brand, Eeksaurus looks forward to working on many more such campaigns which challenge the definition of communication with the masses.

The Video:

https://img-cdn.thepublive.com/filters:format(webp)/

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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