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Dibakar Banerjee to direct ad films with Sniper

The celebrated commercial Director has tied up exclusively with The 120 Media Collective’s Sniper

BestMediaInfo Bureau | Mumbai | June 15, 2015

Dibakar Banerjee Dibakar Banerjee

Renowned feature and commercial film director/producer, Dibakar Banerjee, has signed exclusively with Sniper to direct TV commercials and digital content for agencies and brands in India and globally. Sniper, a part of Roopak Saluja’s The 120 Media Collective and led by Executive Producer, Chahna Rupani, aims to redefine commercials and content production with its lean and agile approach. Bang Bang Films, India’s International Production Company, also a part of The 120 Media Collective, was the precursor to Sniper.

Having started his career in advertising in the nineties, Banerjee has directed over 50 commercials for leading brands like Coke, Nokia, Samsung, Hero Honda, Ponds, Lakme, Pepsi to name a few.  Some of his feature film successes include the recent mystery thriller, Detective Byomkesh Bakshy (2015), National Award winning Oye Lucky! Lucky Oye! (2008), and his landmark debut, Khosla Ka Ghosla (2006).

Commenting on the partnership, Banerjee said, “My feature producing and directing commitments mean that my advertising work would be best served by collaborating with the right producing partner, enabling me to focus purely on breaking new creative ground.  Roopak’s excellent track record of activating path-breaking synergies in commercials and brand content nationally and internationally, plus the solid professional reputation and creative excellence of Sniper have given me the confidence that this team up would be a win-win for everyone to convert great creative work for brands.”

“Dibakar is a man of exceptional talent and the diversity in his repertoire is hard to come by. His deep advertising roots coupled with his evolved versatility as a filmmaker, allow him to bring a very unique perspective to any format of content. While we’ve collaborated with A-list directorial talent from all over the globe, our partnership with Dibakar marks a first for Sniper or Bang Bang in joining forces with an Indian A-lister,” said Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective.

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