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Dentsu Media wins Mrs Bector’s

Mrs Bector’s Food Specialties is one of the largest food processing companies in India, manufacturing and exporting a wide range of food products since 1982

BestMediaInfo Bureau | Delhi | June 19, 2015

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Dentsu Media, a Dentsu Aegis Network company, has bagged the communications mandate of Mrs Bector’s Food Specialties.

Mrs Bector’s Food Specialties is one of the largest food processing companies in India, manufacturing and exporting a wide range of food products since 1982. The key reason for being chosen by Mrs Bector’s was the focused strategic, holistic and forward thinking approach to the client’s communication requirements. Dentsu Media’s embodiment of the ethos of “beyond space” and strong organizational background helps them customize media agnostic solutions for clients, thus going a long way in working as true partners with the client to creatively provide solutions that succeed.

Mr Anoop Bector Mr Anoop Bector

"We believe that Dentsu Media’s team understands the dynamics of our category, where branding and strategy play a pivotal role. Their meticulous, innovative and tailor-made approach convinced us of this partnership in accordance to our growth plans," said Mr Anoop Bector, MD of Mrs Bector’s Food Specialties.

Divya Karani Divya Karani

Divya Karani CEO, Dentsu Media, commented, "We are extremely proud to partner with Mrs Bector’s Food Specialties. Communication is no longer a linear process and we will continue to deliver solutions beyond the traditional media space, to ensure consumer engagement and ROIs.”

The Mrs Bector’s ad film has been made by Taproot Dentsu, a Dentsu Aegis Network agency.

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