CouponDunia.in decodes the Indian online shopper

According to the survey, Delhi has emerged as the shopping capital of India, while Paytm is India's favourite digital wallet brand

BestMediaInfo Bureau | Delhi | June 8, 2015

Coupon code website CouponDunia has released an analysis of consumer behaviour basis on shopping patterns of their users across India. These insights highlight the changes in consumer shopping patterns in the first quarter of 2015 as compared to first quarter of 2014. This data report is based on CouponDunia's 13.5 million users in Q1 2015, that s, January to March 2015.

According to the survey, Delhi has emerged as the shopping capital of India. Mobile recharge is one of the fastest growing categories in e-commerce in Q1 2015, while Paytm is India's favourite digital wallet brand. Tier II cities are increasingly adapting to online shopping. The survey also states that 52.3 per cent of male shoppers use mobiles to shop online.

Ankita Tandon, COO, CouponDunia.in, remarked, “'How India Shops' is an attempt to identify key trends in the world of online shopping in India. In the first quarter of 2015, CouponDunia alone has witnessed an overall growth of 200 per cent in traffic and 160 per cent increase in the redemption of coupons. With major traffic coming from Tier II cities, it is a very exciting time in the industry right now. Another interesting aspect of our report was the movement in the product categories. While consumer electronic remained the favourite category in Q1 2014, it has shifted to mobile recharge in Q1 2015.”

Some of the key findings of the report:

Users' favourite brands:

Paytm

Domino's Pizza

Flipkart

Fabfurnish

Makemytrip.com

Most preferred e-retailer across categories:

Fashion: Jabong

Consumer Electronics: Flipkart

Food and Drinks: Domino's

Home and Decor: Fabfurnish

Travel: MakeMyTrip

Mobile Recharge: Paytm

Consumer Traffic: Tier I Cities

Delhi: 37 per cent

Bangalore: 28 per cent

Mumbai: 16 per cent

Hyderabad: 11 per cent

Chennai: 8 per cent

Top 5 cities in Tier II and III cities:

Pune: 40 per cent

Gurgaon: 31 per cent

Ahmedabad: 11 per cent

Noida: 10 per cent

Jaipur: 8 per cent

Info@BestMediaInfo.com

Info@BestMediaInfo.com