Colors plans an extensive entertainment fiesta to celebrate IIFA Weekend 2015

The IIFA festivities will kick-off with IIFA Rocks this Sunday, June 28, while the 16th S-Cross IIFA Awards will enthral viewers on July 5

BestMediaInfo Bureau | Delhi | June 26, 2015

Colors has announced the telecast dates for the recently held Videocon d2h IIFA Weekend celebrating excellence in Indian cinema for the year gone by. With various elements, including music, fashion and films coming together at the IIFA celebrations, viewers will be in for a visual treat during the week long entertainment bonanza.

Be it IIFA Rocks, IIFA Buzz or the 16th S-Cross IIFA Awards, Colors will present viewers with a unique taste of entertainment. The frenzy starts on Sunday, June 28, with IIFA Rocks at 8 pm and continues well into the weekdays with a special segment called IIFA Buzz at 6 pm from Monday to Saturday, highlighting the experiences of the Bollywood stars while in Kuala Lumpur leading up to the S-Cross IIFA Awards Night on Sunday, July 5.

Raj Nayak

Commenting on the telecast of the IIFA Weekend, Raj Nayak, CEO, Colors, said, “The IIFA Weekend witnesses the coming together of the entire film industry, creating for a visually magnificent moment for our viewers. Through a combination of visually rich moments at IIFA Rocks, IIFA Buzz, IIFA Awards Green Carpet and Main Event, we are looking forward to showcasing the ultimate entertainment content that has never been seen before. Catering to South Asian audiences across 135 countries will enable us to amplify the overall IIFA experience thereby enhancing viewer engagement.”

Sabbas Joseph, Director, Wizcraft Entertainment International, added here, “This year's IIFA Weekend saw Indian Cinema in all its splendour, with the crème de la crème of the industry attending and some of the most incredible performances; viewers are in for a night of real cinematic magic. Arjun Kapoor and Ranveer Singh have surpassed all expectations as hosts and the festivities both on and off-stage brought out the true spirit of IIFA, which has always been to celebrate the phenomenon that is Bollywood. The year 2015 has seen yet another successful IIFA and another year of recognising and applauding very best of Indian Cinema.”

The on-air festivities will kick off with a quick recap of IIFA over the years through IIFA Flashback on June 28 at 5 pm, reminding viewers about the best moments that have made IIFA the formidable brand that it has become. Following closely, viewers will also get a quick glimpse of what is in store for them at the #IIFA2015Weekend with IIFA Weekend with the Stars on the same day at 7 pm. The true celebration of the Videocon d2h IIFA Weekend will commence with IIFA Rocks – a celebration of music and technical excellence to be aired at 8 pm. The evening, hosted by Ayushmann Khurana and Parineeti Chopra, witnessed stellar performances by Sonakshi Sinha – who made her live singing debut, Jacqueline Fernandez, Mika Singh, Nooran Sisters, Javed Ali, Aditi Rao Hydari, Lisa Hayden, Ankit Tiwari and Kanika Kapoor, among others.

Colors will also air a special entertainment series titled IIFA Buzz, Monday to Saturday at 6 pm, starting June 29. IIFA Buzz will witness some of the biggest faces in Bollywood such as Hrithik Roshan, Lisa Hayden, Parineeti Chopra, Ayushmann Khurana, Shraddha Kapoor, and Neha Dhupia, among others, live the experiences of Malaysia in the company of Sana Khan, Karan Tacker and Pritam Singh.

The 16th S-Cross IIFA Awards Green Carpet and main awards will be aired on July 5. To be hosted by Arjun Kapoor and Ranveer Singh, the main awards event will feature performances by Hrithik Roshan, Shahid Kapoor, Sonakshi Sinha, Parineeti Chopra, Shraddha Kapoor and Anushka Sharma. The IIFA Fashion Extravaganza, set to be aired on July 12, will celebrate the latest trends and fashion, and will be hosted by Neha Dhupia and Vivek Oberoi.

The Videocon d2h IIFA Weekend was held between June 5 and 7 at Kuala Lumpur, Malaysia.

Info@BestMediaInfo.com

Info@BestMediaInfo.com