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Cannes Lions 2015: HUL’s Kan Khajura Tesan wins Creative Effectiveness Lion

The campaign, conceptualised by Lowe Lintas + Partners and entered by Lowe and Partners Worldwide London, has bagged a Bronze Lion

BestMediaInfo Bureau | Delhi | June 24, 2015

Kan-Khajura-Tesan Click on the image to watch the Video.

Hindustan Unilever’s much celebrated Kan Khajura Tesan campaign has won a Bronze Creative Effectiveness Lion at Cannes Lions 2015. The campaign, conceptualised by Lowe Lintas + Partners, was entered by Lowe Lintas and Partners Worldwide, London.

Developed for HUL by Lowe Lintas and PHD, the mobile-led initiative had won 3 Gold Lions and a Bronze Lions at Cannes Lions last year and was also named the world’s best marketing campaign recently by global marketing intelligence service Warc.

The Kan Khajura Tesan (KKT) initiative started as a missed-call marketing-led initiative, which went on to garner mass reach in the hinterland markets of Bihar and Jharkhand in the initial stages. Over the past few months, the Hindi-language service has been extended to cover almost all parts of the country. All that people need to do is give a missed call to the dedicated number – 1800 3000 0123 – to receive a call back from Kan Khajura Tesan with pre-programmed content that consists of popular local music, HUL advertising spots, jokes and an RJ hosting the show.

As reported by BestMediaInfo.com recently, KKT received calls from around 30 million people and generated nearly 200 million ad impressions (the number of times callers hear the company’s ad) and there has been a consumption of around 500 million minutes of content. Read the full report here: Why the world loves HUL’s ‘Kan Khajura Tesan’ initiative

The Video:



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