Avian Media assigned PR mandate for Sony India

The development comes in the backdrop of a multi-agency pitch process held in New Delhi

Delhi | June 2, 2015

Avian Media has been awarded the PR mandate for Sony India. The development comes in the backdrop of a multi-agency pitch process held in New Delhi.

The agency will be responsible for developing and managing strategic communications for the company. The PR mandate includes reiterating and emphasising Sony's business strengths and technology leadership, as well as building online advocacy amongst the relevant stakeholders.

Ryusuke Fukushima, Deputy General Manager - Marketing Communications, Sony India, said, “We look forward to working with Avian Media in successfully driving the strategic communications campaign in India. We wanted a public relations partner that has a deep understanding of our sector and could support us strategically to meet our business goals.”

Commenting on the new business win, Nitin Mantri, CEO, Avian Media, said, “We have a diverse portfolio across industries and geographies. A new win in the space where our rich experience and expertise provides us a winning edge over the competition will further augment and strengthen our position in the market. Working for a brand like Sony India is a great honour and it will amplify our capabilities with innovative planning and execution of successful campaigns for the brand.”

Media contact:

Linett Loyall

M: +919999360343

E: Linett@avian-media.com

Manjeet Singh

M: +91 9718206303

E: manjeet@avian-media.com

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