Aapka Colors announces launch of HD feed in the US

Aapka Colors HD will be available from June 3 on Channel No. 697 on Dish Network and on Sling TV in the US

Delhi | June 3, 2015

Aapka Colors has announced the launch of its high definition (HD) feed, which will be available to viewers in the US starting June 3, 2015. Aapka Colors HD will first be available on Dish, one of the leading pay-TV providers in the US. Aapka Colors HD will also be available on Sling International starting June 3.

Currently, the Aapka Colors SD feed is available to subscribers of multiple MVPDs, including Dish, Sling TV, AT&T, RCN, and Verizon Fios, among others. The introduction of the HD feed offers Dish and Sling subscribers all current content of Aapka Colors with an even more immersive viewing experience.

Gaurav Gandhi

Gaurav Gandhi, Group COO, IndiaCast, said, “With the launch the HD service of Aapka Colors on Dish and Sling, we further enhance our offering on those platforms. We at Viacom18 and IndiaCast strive to bring the best of Indian entertainment to the South Asian diaspora around the globe. The fact that the US will be the first market after India where we will launch the HD service of Aapka Colors demonstrates our commitment and focus towards the market. Together with Dish and Sling, we look forward to offering a truly world class viewing experience to our audiences who have contributed phenomenally to the growth of our business in the US.”

On the communication approach to socialise the launch of the HD feed, Sameer Goswami, US Operations Head, IndiaCast, said, “Aapka Colors enjoys high resonance with the South Asian diaspora in the US and the launch of the HD feed of the channel will further help the brand to get even more entrenched with the local viewers in the region. We will leverage the reach of popular mass media, social platforms, along with in-cinema and out-of-home promotions for the launch of Aapka Colors HD.”

Chris Kuelling, Senior Vice-President, International Programming, Dish and Sling, added here, “We are proud to be the first pay-TV provider in the US to deliver Aapka Colors in HD, giving our customers an enhanced viewing experience and delivering on our ongoing commitment to provide high quality, affordable entertainment that connects viewers to their culture. And with Sling, viewers will be able to access Aapka Colors in HD on almost any device, including IOS, Android, Roku, Xbox, Amazon Fire and more.”

Aapka Colors HD will be available from June 3 on Channel No. 697 on Dish Network and on Sling TV.

Media contact:

Sonia Huria

Head – Communications

Viacom18

M: +91 9892447777

E: Sonia.Huria@viacom18.com

Info@BestMediaInfo.com