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99acres.com's comical take on life's unpredictable twists & turns

The TVC, created by JWT, is designed with the objective to establish the concept of searching rental properties hassle free using 99acres.com's mobile platform

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99acres.com's comical take on life's unpredictable twists & turns

99acres.com's comical take on life's unpredictable twists & turns

The TVC, created by JWT, is designed with the objective to establish the concept of searching rental properties hassle free using 99acres.com's mobile platform

BestMediaInfo Bureau | Delhi | June 5, 2015

99acres-TVC Click on the image to watch the TVC.

99acres.com has rolled out its new TVC highlighting rental options on the platform. The TVC, created by J. Walter Thompson, went on air on May 23, 2015. Designed with the objective to establish the concept of searching rental properties hassle free using 99acres.com's mobile platform, the ad narrates that the property portal can provide best rental options in your town whenever required.

The story is about two friends living together in an apartment. While they are watching television in their living room, a girl walks in with her luggage. She greets both these guys and they reciprocate. While this is happening, one of the guy turns towards his friend sitting beside him and he finds that he is not there. We realise that the guy is actually standing next to the girl. Both of them are a couple. This guy then says to his friend that both of them are moving in together in their apartment. Knowing this the other guy is thrilled, but realisation sets in the very next moment – that he will have to move out and he has no choice. Cut to next scene, we see him sitting in the middle of a busy street with his luggage and searching for a rental property on 99acres.com mobile app.

Commenting on the campaign, Sumeet Singh, Senior Vice-President - Marketing and Corporate Communications, Info Edge, said, “The TVC has been executed in a manner that appeals to young working professionals. An entertaining plot has been used to subtly inform our users about 99acres.com being a one-stop solution for all their property related needs. Using the mobile platform as the chosen medium, our TVC showcases that 99acres.com can help you find the best rental options in town anytime.”

Sundeep Sehgal, Associate Vice-President, JWT Delhi, added here, “The film is a comical take on life's unpredictable twists and turns. You never really know when the roof over your head might be wrested away. But if you have the 99acres.com mobile app, you needn't worry because it gives you instant access to a plethora of properties.”

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Client: Info Edge

Brand: 99acres.com

Creative agency: J. Walter Thompson

Team:

Shujoy Dutta, Vice-President & Executive Planning Director

Sundeep Sehgal, Associate Vice-President & Senior Creative Director

Neha Banga, Copy writer

Neetika Aggarwal, Vice-President & Client Servicing Director

Akshat Singh, Associate Vice-President & Client Servicing Director

Anusheel Chowdhury, Account Director

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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