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Tanishq unfolds the emotional bond between mother & daughter

Created by Lowe Lintas, the TVC shows Deepika Padukone sharing screen space with her mother. This is the first in a series of films for the jewellery brand

BestMediaInfo Bureau | Delhi | May 14, 2015

Tanishq-mother-&-daughter Click on the image to watch the TVC.

Tanishq has rolled out its first television commercial with actor Deepika Padukone, where the actress is seen sharing screen space with her mother. Narrating the emotional bond of the mother-daughter duo, Tanishq celebrates the timeless relationship that they share.

The films opens with Deepika Padukone narrating the nuances that remind her of her mother. She narrates the little moments they share together and brings to life the beautiful message of how a mother is the most unique and special woman in one’s life. The film closes with Deepika thanking her mother for everything she is today and gifting her a jewellery piece which brings out the message – No matter how grown up you are, you will always be a little child to your mother.

Sharing her views on the emotional commercial, Deepika Tewari, General Manager – Marketing, Jewellery Division, Titan Company, said, “Tanishq has always been synonymous with celebrating beautiful relationships. In all our communications, we have constantly aimed to move beyond boundaries and redefine the progressive Tanishq woman. A Tanishq woman is a woman of today who knows what she wants and makes her own choices, and most importantly, time values relationships. In our latest television commercial, we celebrate the beautiful bond of a mother and her daughter by narrating the love that they share. Deepika has stunningly encapsulated her timeless feelings for her mother along with our timeless jewellery.”

Rajesh Ramaswamy Rajesh Ramaswamy

Rajesh Ramaswamy, Executive Creative Director, Lowe, elaborated, “Apart from the many other aspects about Deepika Padukone, one thing that really sets her apart is the relationship she shares with her family. What was charming was that despite all her popularity and stardom, there was this side to her which is so normal and rooted. We found this beautiful relationship she shares with her mother very endearing and something everyone will connect with deeply.”

On sharing the screen space with her mother, Deepika Padukone said, “The bond between my mother and I has evolved over time, as most relationships do, but some things never change. The little things that we both look back on and smile about. She has made me who I am, and truly deserves the best that this world has to offer. My relationship with Tanishq goes back many years to when I used to visit the Tanishq store in Bangalore with my family. Today, I am ecstatic to be a part of a brand story that is so precious and even more so, because I am celebrating the moment with the strongest woman in my life.”

The TVC:



Creative agency: Lowe Lintas

National Creative Director: Arun Iyer

Executive Creative Director: Rajesh Ramaswamy

Creative: Ujjwal Kabra, Rexena Devraj, Adarsh Atal, Indrasish Mukherjee, Charan Kumar

Account Planning: Phalgun Thiruvasu

Account Management: Sudhir Rajasekharan, Bhupender Agarwal, Arunabho Sen, Akhila V, Vishwananth Beliraya

Director (of the film): Vivek Kakkad

Production House: Curious Films

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