Scarecrow wins creative duties of Spykar

According to sources, the account size is pegged at Rs 30 crore. The win comes on the back of a multi-agency pitch

BestMediaInfo Bureau | Delhi | May 20, 2015

After a systematic multi-agency pitch process,

The Mumbai office of Scarecrow Communications has been awarded the creative duties of jeanswear brand Spykar following a multi-agency pitch process. According sources close to the development, the account size is pegged at Rs 30 crore.

Confirming this development, Sanjay Vakharia, COO, Spykar, said, “We partnered with Scarecrow because we found the same passion running in their bloodstreams as in ours. We found the team to be very cued in with the needs and aspirations of the youth of the country and were very sincere in their approach.”

He further said, “Spykar is a brand that is not just synonymous with jeanswear, but is also a voice that resonates with the youth, their dreams and aspirations. Keeping the pace with the fashion dynamics of today, the brand epitomises global fashion and is considered as a beacon of effortless style.”

Manish Bhatt

Commenting on the win, Manish Bhatt, Founder Director, Scarecrow, said, “Spykar is a truly cult brand among the Indian youth. It can be called the MTV of apparel or the Harley of fashion world. Spykar being a youth heartthrob, it is not only aspirational for a young agency like Scarecrow, but also aspirational for the relatively younger talent at Scarecrow to work on. After meeting Sanjay and his able team, who intuitively understand the pulse of the Indian youth, I am pretty sure that together we will be able to take this only Indian youth brand to even greater heights and also make the brand stay ever-relevant to the youth.”

Spykar's fashion range includes jeanswear, shirts, T-shirts and youth accessories like perfume and eyewear. Spykar products are available at over 900 multi-business outlets across the country. Plus, Spykar Jeans currently has 206 exclusive brand outlets all over India.

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