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Ogilvy rules Kyoorius 2015 Awards; DDB Mudra wins lone Black Elephant

This year, there were total 49 Elephants including one Black Elephant awarded across Advertising and Digital Awards

BestMediaInfo Bureau | Mumbai | May 22, 2015

kyoorius-awards-2015

Kyoorius in association with D&AD, announced the winners of the 2015 Advertising & Digital Awards at a spectacular celebration held at DOME @NSCI, SVP Stadium in Mumbai.

Ogilvy & Mather was the most awarded agency with 15 Blue Elephants. DDB Mudra won the lone Black Elephant along with 6 Blue Elephants.

Contract India was the third most awarded agency with 5 Blue Elephants followed by Ideas@work with 3 Blue Elephant and BBDO India with one Blue Elephant.

A total of 1419 entries (up almost 40% from the previous year) were submitted across Advertising & Digital categories. Of the 163 In Book winners, 48 entries were awarded Blue Elephants, and one entry was awarded the ever-elusive Black Elephant.

DDB Mudra, Ideas@Work, Ogilvy, Contract Advertising, Scarecrow Communications, Soho Square, BBH, BBDO India, Dentsu Webchutney, Madison, Madison BMB, ITSA Brand Innovations, Experience Commerce, Rediffusion Y&R, BBH, Famous Innovations, Havas Worldwide, Fanatics, Grey, Linen Lintas, PHD India, Sapient, Web Maffia, River Advertising, Creativeland Asia, Blink Digital, Whyness Worldwide, and TBWA were some of the agencies who were awarded the ‘Baby Elephant’ trophy as In Book winners.

Of the 163 In Book winners, also nominees for Blue Elephants, the advertising and digital juries awarded 36 Blue Elephants in Advertising and 12 Blue Elephants in Digital categories.

In the advertising categories, the 36 Blue Elephant winners included campaigns by Contract Advertising, Ideas@Work, Creativeland Asia, Ogilvy, Early Man Film, DDB Mudra, BBDO, Fanatics, Grey, TBWA and Linen Lintas.

In digital categories, 12 Blue Elephant winners included work by PHD India, Pigeon & Co., Quasar, Quidich, Dentsu Webchutney, Experience Commerce, Leaf Design, Madison Media, Sapient and Ogilvy.

Black Elephants are reserved for work that redefines the category it is entered in, by taking risks, creating a new conversation with the audience or lasting impact on the industry.

DDB Mudra was awarded the only Black Elephant this year for the direct marketing campaign, Health Cha Shree Ganesh. The campaign for Nutralite, gave everyone’s favourite portly idol a healthy makeover – With a physically fit statue and equally fit priest, accompanied by sugarfree modaks and offerings at a pandal in Mumbai. Devotees could participate in Zoomba workouts while waiting in line and donate calories while working out on a treadmill.

Rajesh Kejriwal Rajesh Kejriwal

Rajesh Kejriwal, Founder CEO Kyoorius, said, “We are overwhelmed by the response this year, the 1419 entries are further acknowledgement of the industry’s support for the Kyoorius Awards. Our international jury and open format ensure that we are a truly neutral and transparent platform that stimulates the industry and nurtures future creative talent.

Every year we notice certain trends that prevail in the work entered. This year we saw a lot of work around gender equality and women’s rights, reflecting the national sentiment surrounding these sensitive issues. And of course, in a World Cup year, plenty of cricket.”

Tim Lindsay Tim Lindsay

Tim Lindsay, CEO of D&AD, commented, “The Kyoorius Awards continue to grow in size and stature, and are an important indicator of the world class standards of the Indian creative scene . But the real heroes are the creatives themselves, who are producing ever more engaging, emotional and beautifully crafted work. D&AD are proud to partner.”

The Kyoorius Awards are presented by Colors, and the celebration brought together over 1200 professionals from the advertising, digital and marketing industries, as well as clients from all over India, to celebrate the best in Indian creativity. In typical Kyoorius fashion, the night was unlike any awards ceremony – from the Times Square-inspired sets, to the sound and motion graphics. The entire visual experience for the night was created by Dutch studio Addikt.

Raj Nayak Raj Nayak

Raj Nayak, CEO of Colors, commented, “Colors is proud to be associated with the Kyoorius Awards, and we are happy to see that it’s become so successful in the second year. Congratulations to all the elephant winners.”

Alongside the Elephant winners all nominations will be featured in the Kyoorius Advertising Awards Annual and the Kyoorius Digital Awards Annual – distributed to over 5000 corporates & creatives across India – providing an invaluable and un-rivaled source of creative inspiration.

The awards night marked the end of the 2-day festival of creativity in advertising, media and marketing developed by Kyoorius in partnership with ZEE, GroupM and D&AD.

Terminology

Unlike other awards programmes, Kyoorius Awards have no gold, silver or bronze, and it is the jury’s prerogative to award more than one Blue Elephant in a category, or none at all.

In-book: Work that stands out above the rest and meets the three judging criteria, for being 1) An original and inspiring idea, 2) Well-executed, and 3) Relevant to its context. Amongst the best pieces of work in the year, in-book winners are the nominees for Blue Elephants.

Blue Elephant: Checks off all three criteria and reaches the Kyoorius Awards benchmark of creative excellence. Recognised as a symbol of the very highest creative achievement.

Black Elephant: Best of Show. The ultimate prize. Work that is truly ground-breaking amongst all the judged work.

Winners list:

2015 Kyoorius  Advertising Awards – BLACK ELEPHANT Winners
Title Category Client Brand Agency
Health Cha Shree Ganesh -- Zydus Wellness Ltd. Nutralite DDB Mudra
2015 Kyoorius  Advertising Awards – BLUE ELEPHANT Winners
Title Category Client Brand Agency
Visa Saree Advertising for Good Visa India Visa BBDO India
Will of Steel Advertising for Good JSW Steel JSW Steel Fanatics
Brave & Beautiful Advertising for Good Dabur India Dabur Vatika Linen Lintas
Mumbai Police - Ganesh Chaturthi  Project Advertising for Good Mumbai Police Mumbai Police Ogilvy
Vogue Empower  'Prayer' Campaign Advertising for Good Conde Nast Vogue Ogilvy
rakhis from aarey Advertising for Good saveaarey.org saveaarey.org TBWA India
Duracell Positive and Negative  Stories Writing for Press & Poster Advertising Procter & Gamble Duracell Grey
Health Cha Shree Ganesh Activation  Campaign Zydus Wellness  Ltd. Nutralite DDB Mudra
Health Cha Shree Ganesh Use of Experiential Marketing Zydus Wellness  Ltd. Nutralite DDB Mudra
Mumbai Police - Ganesh Chaturthi  Project Direct Response- Film Advertising Mumbai Police Mumbai Police Ogilvy
Falooda Ad/Promotional Film 31 - 60 sec Tata Teleservices Tata Docomo Contract  India
Snowball Ad/Promotional Film 31 - 60 sec Tata Teleservices Limited Tata Docomo Contract  India
Snowball,  Selfieesh,  Falooda Ad/Promotional Film Campaign Tata Teleservices Limited Tata Docomo Contract  India
Opportunist Tactical Film Advertising Shopclues.com Shopclues Enormous
Karma pest control Ad/Promotional Film 61+ sec Bigrock Bigrock Ideas@Work
Vicky makeup artist + Karma pest control Ad/Promotional Film Campaign Bigrock Bigrock Ideas@Work
Geeta Phogat Ad/Promotional Film 61+ sec JSW Steel JSW Steel Ogilvy
Mumbai Police - Ganesh Chaturthi  Project Tactical Film Advertising Mumbai Police Mumbai Police Ogilvy
Bhalai Ki Supply Direction  for Film Advertising Tata Teleservices Tata Docomo Contract  India
Bhalai Ki Supply Writing for Film Advertising Tata Teleservices Tata Docomo Contract  India
MTS Homespot Direction  for Film Advertising Systema  Shyam Tele-Services MTS India Creativeland Asia
BigRock  - Karma Pest Control Direction  for Film Advertising Bigrock Bigrock Early Man Film
Karma pest control Writing for Film Advertising Bigrock Bigrock Ideas@Work
Geeta Phogat Cinematography for Film Advertising JSW Steel JSW Steel Ogilvy
Geeta Phogat Direction  for Film Advertising JSW Steel JSW Steel Ogilvy
5 Star - Buffering Direction  for Film Advertising Mondelez  India Foods Cadbury  5 Star Ogilvy / Early Man Film
Buffering Production Design for Film Advertising Mondelez  India Foods Cadbury  5 Star Ogilvy / Early Man Film
Diu-Ilha de Calma Integrated  Campaign Tourism Department of Daman and Diu Diu Tourism Ogilvy
Visa Saree Ambient Visa India Visa BBDO India
Nerolac Kites - Rang De patang Ambient Kansai Nerolac Paints Nerolac DDB Mudra
Health Cha Shree Ganesh Ambient Zydus Wellness Nutralite DDB Mudra
Volkswagen - BiXenon  Headlamps Poster Advertising/Free Format Volkswagen Volkswagen DDB Mudra
Volkswagen - Bi-Xenon  Headlamps Press Advertising Volkswagen Volkswagen DDB Mudra
Vogue Empower  'Prayer' Campaign Radio Advertising Conde Nast Vogue Ogilvy
Center Fresh 'Gundey' Writing for Radio Advertising Perfetti Van Melle Center Fresh Ogilvy
Vogue Empower  'Prayer' Campaign Writing for Radio Advertising Conde Nast Vogue Ogilvy
2015 Kyorius Digital Awards – BLUE ELEPHANT WINNERS
Title Category Client Brand Agency
Compoz UX, Interface & Navigation for Mobile Watercress Technologies Compoz Leaf Design
The Fit Foodie Websites Marico Saffola Masala Oats Madison Media
Glitch Animation & Illustration for Websites & Digital Design Glitch Media Glitch Media Pvt Ltd Pigeon & Co.
Manipal University (manipal.edu) UX, Interface & Navigation for Websites & Digital Design Manipal University Manipal University Sapient
Geeta Phogat Branded Film Content & Entertainment JSW Steel JSW Steel Ogilvy
Buffering Branded Film Content & Entertainment Mondelez India Foods Cadbury 5 Star Ogilvy
Tresemme Red Carpet Branded Film Content & Entertainment Hindustan Unilever Tresemme PHD India
Vim #epicmoment Use of Social Media Hindustan Unilever Vim PHD India
Whisper Touch The Pickle Use of Social Media Procter & Gamble Whisper Quasar
MRF Rain Day Integrated Digital Campaign MRF MRF Limited Experience Commerce
Turquoise Cottage Happy Hours Rewind Innovative Use of Technology Turquoise Cottage Turquoise Cottage Dentsu Webchutney
Bacardi BatCam Innovative Use of Technology Bacardi India Bacardi Quidich

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