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Nissan Terrano shows off its groovy side

Conceptualised by TBWA, the ‘Get Grooving’ campaign features Sushant Singh Rajput in a B-Boying face-off with Nissan’s SUV brand

BestMediaInfo Bureau | Mumbai | May 25, 2015

Nissan-Terrano-TVC Click on the image to watch the TVC.

Nissan India has rolled out a new TVC for its flagship SUV brand Terrano. The ad film features actor Sushant Singh Rajput in a B-Boying face-off with the new Terrano Groove edition.

Conceptualised by TBWA, the film is an exciting, fantastical visual story that revolves around a dance battle between the lead character (Sushant Singh Rajput) and the Nissan Terrano. At the surface, this is the story of how a car visually mesmerises and draws Sushant into a dance-off, or one that he believes happened.

But below the surface, this is a story about how a person and a car connect with each other, and how they play off each other. Ultimately, it’s not about how the car reacts or mimics, it’s about how the car attains a personality, and how it embodies the culture of the young protagonist.

Not only is this a great way to connect man to machine, it’s also a clever way to show off the many great angles and details of the Nissan Terrano as it spins and rotates through frame.

Arun Malhotra, Managing Director, Nissan Motor India, said, “With the Groove edition, we wish to target younger customers and opted for an energetic campaign around contemporary music and dance. Sushant Singh Rajput was an obvious choice as his young, athletic and dynamic personality perfectly complements the Terrano, while his exceptional dancing skills make him perfect for grooving alongside the car.”

Mark Sheldrake, Global Creative Director, NU, added here, “We chose to go with the ‘Get Grooving’ concept for the Nissan Terrano Groove edition. The Rockford Fosgate speakers mean a larger-than-life musical experience not only in the car, but the beat also follows you wherever you go. Getting Sushant Singh Rajput to do a dance face-off with the car was a great way to bring alive the concept. Getting the Terrano to match Sushant’s dance steps was the most fun part.”

The TVC:

[youtube]https://www.youtube.com/watch?v=CySNPx2-eOE[/youtube]

Credits:

Client: Nissan India

Agency: TBWA, Mumbai

Global Creative Director: Mark Sheldrake

Chief Creative Officer: Parixit Bhattacharya

Account Management: Mike Kiernan, Nipun Goomer, Rahul Bhambri

Agency Producer: Divyang Pandya

Production House: Kiss Films

Director: Rich Lee

Executive Producer: Dalbir Singh

Producer: Anuradha Sachdev

Director of Photography: Jason West

Music Director: Sameeruddin

Scorpio Arm: MAD with Ricky Verma, Aumprakash Mohapatra

Info@bestmediainfo.com

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