The two-day festival will present specialised events such as ‘The HT Osmosis Conference’, ‘IAA Debate’, ‘Kinetic Future Citizens’, and ‘ZEE MindSpace’, to name a few
BestMediaInfo Bureau | Mumbai | May 19, 2015
MELT 2015, which will be held in Mumbai on May 21 and 22, has lined up a packed schedule of events that include conferences, seminars, workshops, showcases, exhibitions and installations catering to a variety of audiences and disciplines. The festival of creativity has been conceptualised by Kyoorius in partnership with D&AD, GroupM and Zee.
Rajesh Kejriwal, Founder CEO, Kyoorius, said, “With MELT 2015, we’re pioneering an exciting new model, where our partners co-curate content with us. Together, we have created opportunities to learn and interact in myriad ways, always keeping our partners’ brand goals and vision in mind. MELT 2015 is a chance for them to showcase what they do best.”
The HT Osmosis Conference on May 21 will offer insights into advertising as it exists today and a glimpse into what it could be in the future. Speakers include Chris Sanderson (Future Laboratory), Daniele Fiandaca (Creative Social), Bo Hellberg (Brave and HeyHuman) and Hugh Macleod (Gaping Void).
Along with powering the event with international speakers, workshops and seminars, GroupM agencies are also showcasing new technology in advertising at ‘FutureReady’ in the Hall of Knowledge. Participants of MELT can expect to see the Loop Room by Mindshare, Moribus - the Behavioural Economics Lab by Maxus, great global work by Mediacom and MECFresh by MEC Global.
Industry stalwarts will battle out the question of whether mobile has taken over TV as the default screen for viewers at the IAA Debate on May 21. Kinetic Future Citizens on the same day will see a series of seminars that will throw light on how brands can connect, entertain and understand consumers of the future.
Zee MindSpace on May 22 will offer a platform for industry leaders to discuss, debate and reflect on issues and challenges facing the industry. Speakers include Sir Martin Sorrell (WPP), Tom Goodwin (Havas Media), Adam Ostrow (Mashable) and Joshua Black (GroupM).
Technology is redefining media and it is important to measure content consumption without the boundaries of the way it is carried to audiences. THiNK BARC India, a seminar developed by Broadcast Audience Research Council of India on May 22 will feature global industry leaders presenting key insights into measuring content consumption.
YouTube takes over the Hall of Vision at Nehru Centre with a series of presentations hosted by YouTube India’s Satya Raghavan along with a select group of YouTube Creators, who will delve into developing a successful YouTube strategy for brands and creators. Delegates can sign up for a one-on-one consultation with a YouTube expert on how to develop compelling online content.
Metalworks by Maxus will help brands explore the next frontier with creative technology in a series of talks and workshops on both days, designed to help companies generate and execute those really ‘out-there’ ideas.
Madhouse India presents a Madhouse Mobile Masterclass with renowned mobile marketing consultant Tomi Ahonen. This invite-only workshop for brand managers explores mobile-first branding.
Experienced D&AD Trainers Bo Hellberg of Brave and HeyHuman, and Alex Lampe of A+B Studio will conduct hands-on workshops on branding and idea generation.
Hyper Island Master Class speaker Daniele Fiandaca will lead two workshops discussing the most disruptive trends in digital and the challenges that the changing nature of work holds for modern creatives.
iStock and Happy Finish have collaborated to create bespoke workshops at MELT 2015. Delegates can learn how to bring a powerful campaign to life with the right imaging tools.
The Other Bookstore will display its extensive collection of design and advertising books and publications.
Augmented reality is one of the hottest technology trends at the moment. Happy Finish’s Global Chairman Stuart Waplington will take delegates behind the lens to create stunning 360-degree visual experiences on screen. A host of augmented and virtual reality tools will also be on display at the Nehru Centre during the festival.