New Update
0
By clicking the button, I accept the Terms of Use of the service and its Privacy Policy, as well as consent to the processing of personal data.
Don’t have an account? Signup
The mandate includes revamping the website Indiafirstlife.com
BestMediaInfo Bureau | Mumbai | May 14, 2015
IndiaFirst Life Insurance has roped in Isobar India, the full service digital agency from the Dentsu Aegis Network, to lead the revamp of their website Indiafirstlife.com. Isobar bagged the digital mandate for IndiaFirst Life Insurance in a multi-agency pitch.
For the record, IndiaFirst life Insurance is a joint venture between two of India's public sector banks – Bank of Baroda (44%) and Andhra Bank (30%), and UK's financial and investment company Legal & General (26%). Headquartered in Mumbai, IndiaFirst is capitalized at Rs 475 crore
Mohit Rochlani, Chief Marketing Officer, IndiaFirst Life Insurance, said, "At IndiaFirst Life Insurance, we always try and keep customers 'First' in everything we do. The revamp of our existing website is part of our endeavour to help our consumers make an informed decision."
Shamsuddin Jasani, Managing Director, Isobar India, commented, “IndiaFirst Life Insurance is on the verge of revamping their online presence, and that too in a big way. It is always exciting to be associated with a project of this magnitude. I'm sure it's going to be a mutually enriching experience and we're looking forward to cementing a long-term relationship.”