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Havas Media Group splits APAC operations to create Greater China

Appoints Christophe Cases as CEO for Greater China cluster; Vishnu Mohan will continue to oversee the rest of the Asia Pacific region

BestMediaInfo Bureau | Delhi | May 6, 2015


Havas Media Group yesterday announced the reorganisation of its Asia Pacific operations with the formation of a separate Greater China cluster, which will report into its Global Executive Committee. The press statement also mentioned the appointment of Christophe Cases as CEO for Greater China.

The rest of the Asia Pacific region will continue to be overseen by the current management helmed by Vishnu Mohan.

The reorganisation is part of the group’s strategy to increase focus on priority markets by turning them into strategic business units with direct supervision from the global team.

Cases will be responsible for growing the business across the three markets of China, Hong Kong and Taiwan. He will focus on accelerating the expansion of the Havas Media Group’s services and the adoption of the agency’s collaborative ‘Havas Village’ model that unifies creative, media, and other specialist services to enable clients to capitalise on the meaningful connections and agility created by integrated communications strategies.

Based out of Shanghai, Cases will report to the Group Executive Committee and Havas Media Group’s Global Managing Director Dominique Delport.

Prior to joining Havas, Cases spent more than two decades in management consulting with top consulting companies including Accenture, Capgemini, and Ernst & Young, and worked around the world with leading global brands as an acknowledged expert in customer and growth strategy, new product/service launch, market expansion, and building high performing customer-centric organisations.

Dominique Delport Dominique Delport

Dominique Delport, Global Managing Director of Havas Media Group, said, “Christophe has an incredible track record of success as a management consultant working with some of the top consulting companies around the world. He also has a deep understanding of the complex and exciting market in China. I have experienced first-hand Christophe's intelligence, fresh strategic vision and enormous capacity to innovate. His ability to thrive during intense periods of growth and activity will be invaluable as we take our operations in China to the next level.”

Cases said of his new role, “I am very excited to be joining Havas Media Group at this exciting stage of its global evolution. There is an established momentum within the group. Its integrated proposition combining creative, media, data, content, and range of digital specialties is getting a lot of attention from stakeholders in the industry. I look forward to leveraging this energy and the group’s vision to accelerate its growth and expansion in one of the world’s largest and most exciting economies.”

Havas Media Group’s portfolio of clients in the Greater China region includes leading brands such as LG, Emirates, AXA-TianPing, Hermes, Abbott, Hugo Boss, Lacoste, PUIG, and Shangri-La.

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