Culture Machine launches platform to combine big data & content

Called Intelligence Machine, the platform identifies the content recipe for brands and creators that resonates with their targeted audience and enables them to translate the insights into a reliable programming strategy

BestMediaInfo Bureau | Mumbai | May 8, 2015

Culture Machine, a digital video network in Asia, has announced the launch of Intelligence Machine platform. Through its rich data driven insights, Intelligence Machine identifies the content recipe for brands and creators that resonates with their targeted audience and enables them to translate the insights into a reliable programming strategy. It indexes and analyses over 1.5 billion videos across the digital universe on a daily basis.

Commenting on the launch, Sameer Pitalwalla, CEO and Co-Founder, Culture Machine, said, “Social platforms are the new cable operators; YouTube, Facebook and Twitter are all video platforms, and knowing what content to create, and to create that content at scale across platforms is at the heart of building a successful brand online. Intelligence Machine helps solve this problem and understand audiences and their taste preferences using cutting edge technology.”

“We at Culture Machine believe in the power of technology, which will be the key differentiator for success in the digital marketplace. Intelligence Machine provides unmatched insights on the best content type and format that resonate with the targeted audience for a given brand or product and enables the user to translate that insight into concrete actions. Think of it as a 'moneyball' for content for brands and publishers,” added Venkat Prasad, COO/CTO and Co-founder, Culture Machine.

Intelligence Machine aims to identify a brand's share of voice across video platforms, in different geographies and online communities across earned and owned media. Benchmarking the brand against its industry on digital media and giving them a recipe to improve its standing. It helps discover successful content formats for an audience segment in a given industry and topical trends in relation to them.

Founded in 2013 by Sameer Pitalwalla and Venkat Prasad, Culture Machine is a digital media company that creates entertainment for the Internet generation by combining cutting edge technology with great content.

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