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Cricbuzz most popular cricket destination on web & mobile during World Cup: comScore

During the peak of the World Cup season in March 2015, Cricbuzz saw 76 million visits, even as users spent 560 million minutes on the cricket website

BestMediaInfo Bureau | Delhi | May 1, 2015

cricbuzz-logoAs per March 2015 comScore India data, Cricbuzz received the largest share of visits and time spent during the ICC World Cup. According to the data available, Cricbuzz has been the dominant cricket destination on mobile, with over 1 billion visits during the World Cup alone. During March, Cricbuzz also extended its leadership to the web.

During the peak of the World Cup season in March 2015:

Cricbuzz saw 76 million visits, or 36 per cent of all visits in the Cricket category, ahead of ESPNCricinfo at 29 per cent and StarSports at 20 per cent

Users spent 560 million minutes on Cricbuzz, 41 per cent of all time spent on cricket websites

348 million page views were recorded on Cricbuzz, compared to 236 million on ESPNCricinfo and 158 million on StarSports

Cricbuzz was accessed by 10.5 million unique visitors, behind StarSports (11 million) and marginally ahead of ESPNCricinfo (10 million)

On a daily basis, 1.7 million unique users visited Cricbuzz, compared to ESPNCricinfo’s 1.1 million visitors and StarSports’ 0.87 million visitors

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As per Google Trends, during this period, Cricbuzz was also the most searched cricket destination, clocking 70 per cent more searches than its closest rival. Further, as per Informate mobile intelligence reports, Cricbuzz was the most accessed and downloaded sports app amongst all sports apps.

Pankaj Chhaparwal, CEO, Cricbuzz, commented, “We are thrilled that Cricbuzz was the leading cricket website in India during the recently concluded ICC World Cup. We continue to see exceptional growth on mobile with consumption levels 4-5 times higher than a year ago. The numbers underscore the quality of the platform and we hope to continue serving our passionate cricket followers with the same dedication.”

Info@BestMediaInfo.com

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