Since its launch, BARC was releasing only household data. Now, with Individual data, media planners, buyers and advertisers can make the most of the ratings
BestMediaInfo Bureau | Mumbai | May 28, 2015
Itâs been a month now since BARC India launched services with Week 16 data from a panel of about 12,000 households from cities and towns with a population of more than 100,000, all-India. This includes states like Jammu & Kashmir, the North East and Goa, which were never measured earlier.
The Board of Directors of BARC India, a Joint Industry Body, has now decided to take the next step to release Individual Ratings Data starting with Week 21 (Saturday, May 23 - Friday, May 29 May). This will now be released every Thursday from June 4, 2015.
Making the announcement, Partho Dasgupta, CEO, BARC India, said, âThe response from broadcasters and advertising agencies has been very good. While all broadcasters were using the household data to their benefit, now with Individual data releasing, media planners, buyers and advertisers can make the most of it too. This is the next launch in our series of phased launches for the worldâs largest and most modern audience measurement system.â