Anirban Sen joins Bang In The Middle as ECD

Sen, along with Manoj Deb (the other ECD), will be responsible for the creative output of the Gurgaon-based agency. He joins in from Iris India, where he was the Creative Chief

BestMediaInfo Bureau | Delhi | May 6, 2015

Anirban Sen

Bang In The Middle has appointed Anirban Sen as Executive Creative Director. Along with Manoj Deb, the other ECD, Sen will be responsible for the creative output of the Gurgaon-based three-year old agency. In his last assignment, Sen was the Creative Chief of Iris India, leading their creative duties in the integrated marketing arena.

Sen has over 20 years of experience in advertising and has worked in most of the top agencies in the country like Saatchi & Saatchi, Grey, McCann, and TBWA. His work spans across almost every category for many blue chip clients – Hyundai, Samsung, Nestle, Coca-Cola, Maruti, Adidas, SBI Credit Cards, ITC, Pedigree and Perfetti. He has won a Silver at Cannes Lions and numerous other awards, including Adfest Asia and Goafest.

Prathap Suthan

Commenting on Sen's appointment, Prathap Suthan, Managing Partner and CCO, Bang In The Middle, said, “I have worked with Anirban a while ago, and I have always maintained that he is a special talent. I haven't met too many people who think like him. He is an original. He is a fantastic writer – print and film, has a brilliant sense of humour, and is completely fluent in the digital space. I am absolutely thrilled that he is with us now as a leader, as a partner, as a thinker, and as someone committed to help us run further.”

Naresh Gupta

Naresh Gupta, Managing Partner and CSO, Bang in the Middle, added here, “Anirban adds to solidity of our offering. We constantly strive to merge the traditional with new age to drive greater bang for advertising buck. Anirban's expertise will add immensely to what we have to offer to all our clients.”

Commenting on the move, Sen said, “It was 2003. We were the same bunch of guys creating magic. Pat leading the way, Naresh, Manoj – the same guys who constantly turned clay briefs into golden communication. And they have reinvented themselves, shaping themselves with the times and are still recreating the same magic. So when Pat called me with this single-minded agenda – to help the agency explode, I was only too happy. This agency can be left of centre, never too right for comfort, but always bang on as to where it should hit the audience. Bang in the middle. I am happy to join an agency whose time has come.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com