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Ad captains celebrate wins at Kyoorius 2015 Advertising & Digital Awards

Piyush Pandey, Madhukar Kamath, Josy Paul, and Rana Barua speak to BestMediaInfo about their success. Ogilvy ruled with 15 Blue Elephants; DDB Mudra wins lone Black Elephant

Aanchal Kohli | Mumbai | May 25, 2015

DDBMudra_Kyoorious

The industry celebrated winners of the Kyoorius 2015 Advertising and Digital awards at a spectacular celebration held at DOME @NSCI, SVP Stadium in Mumbai on May 22. The Kyoorius Awards brought together over 1,200 professionals from the advertising, digital and marketing industries, as well as clients from all over India to celebrate the best in Indian creativity.

Ogilvy & Mather was the most awarded agency with 15 Blue Elephants, while DDB Mudra won the lone Black Elephant along with six Blue Elephants. Contract India was the third most awarded agency with five Blue Elephants, followed by Ideas@work with three Blue Elephant and BBDO India with one Blue Elephant.

A total of 1,419 entries (up almost 40 per cent from the previous year) were submitted across Advertising & Digital categories. Of the 163 In Book winners, 48 entries were awarded Blue Elephants, and one entry was awarded the rare Black Elephant.

Amid all the celebrations, BestMediaInfo caught up with the creative honchos of some of the winning agencies.

Piyush Pandey Piyush Pandey

Expressing his happiness, Piyush Pandey, Executive Chairman & National Creative Director, Ogilvy & Mather India, said, “I am really happy to see the kind of work the young professionals are producing these days and are keeping up to the vision of Ogilvy by creating great work for our brands which gels with the consumers.”

Madhukar Kamath Madhukar Kamath

Madhukar Kamath, Group CEO and Managing Director, DDB Mudra Group, commented, “At DDB Mudra, we believe in working in silence and letting our success be the noise and speak for itself, and that is what happened on the stage. Creativity is growing day by day with the passion that the young professionals have today.”

Sonal Dabral Sonal Dabral

Commenting on the award wins, Sonal Dabral, Chairman and Chief Creative Officer, DDB Mudra Group, said, “This is a great moment for DDB Mudra Group. I’m so proud of our very talented and hardworking Creative, Planning and Account Management forces. Big congrats to Andee and Sambit and their teams for the outstanding work done for ‘Health Cha Shree Ganesh’, which won us the prestigious Black Elephant; ‘Volkswagen Identity’, which has won many accolades already, even in international awards forums; and ‘Nerolac - Rang De Patang’. The credit for these awards also goes to our great clients who are ready to buy daring and path breaking work. There is a quote by Frank Ocean which I believe in. It says, ‘Work hard in silence and let success make the noise’. The noise that our success made drowned every other sound at Kyoorius and we’ve surely begun to love this noise.”

Josy Paul Josy Paul

Josy Paul, Chairman and Chief Creative Officer, BBDO, remarked, “I enjoyed the MELT experience. I attended some of the seminars on Day 1 and the awards night on Day 2. I thought the turnout and energy was fantastic. It was a great idea to have it at the Nehru Centre. Never realised the place had so many auditoriums and seminar rooms. This created an integrated well-knit feeling. It also helped that the location was close to our office.”

He further said, “The teams from our office who attended both the days were singing praises of the workshops. They are keen to cascade their learning to the rest of the office. Congratulations to the organisers for bringing together such a diverse set of speakers across so many different disciplines and fields of communication and technology. What’s great is that these new influences are people, ideas and actions that we are not exposed to sitting in our offices. So, the interactions were most rewarding.”

“Must add that the awards show and party was awesome, and all of us had a fantastic time interacting with the winners and dancing all night long,” he added.

Rana Barua Rana Barua

Rana Barua, CEO, Contract Advertising, said, “It feels great to see the work that is being created with hard work and passion. The best work won at the ceremony.”

2015 Kyoorius  Advertising Awards – BLACK ELEPHANT Winners

Title Category Client Brand Agency
Health Cha Shree Ganesh -- Zydus Wellness Ltd. Nutralite DDB Mudra

2015 Kyoorius  Advertising Awards – BLUE ELEPHANT Winners

Title Category Client Brand Agency
Visa Saree Advertising for Good Visa India Visa BBDO India
Will of Steel Advertising for Good JSW Steel JSW Steel Fanatics
Brave & Beautiful Advertising for Good Dabur India Dabur Vatika Linen Lintas
Mumbai Police - Ganesh Chaturthi  Project Advertising for Good Mumbai Police Mumbai Police Ogilvy
Vogue Empower  'Prayer' Campaign Advertising for Good Conde Nast Vogue Ogilvy
rakhis from aarey Advertising for Good saveaarey.org saveaarey.org TBWA India
Duracell Positive and Negative  Stories Writing for Press & Poster Advertising Procter & Gamble Duracell Grey
Health Cha Shree Ganesh Activation  Campaign Zydus Wellness  Ltd. Nutralite DDB Mudra
Health Cha Shree Ganesh Use of Experiential Marketing Zydus Wellness  Ltd. Nutralite DDB Mudra
Mumbai Police - Ganesh Chaturthi  Project Direct Response- Film Advertising Mumbai Police Mumbai Police Ogilvy
Falooda Ad/Promotional Film 31 - 60 sec Tata Teleservices Tata Docomo Contract  India
Snowball Ad/Promotional Film 31 - 60 sec Tata Teleservices Limited Tata Docomo Contract  India
Snowball,  Selfieesh,  Falooda Ad/Promotional Film Campaign Tata Teleservices Limited Tata Docomo Contract  India
Opportunist Tactical Film Advertising Shopclues.com Shopclues Enormous
Karma pest control Ad/Promotional Film 61+ sec Bigrock Bigrock Ideas@Work
Vicky makeup artist + Karma pest control Ad/Promotional Film Campaign Bigrock Bigrock Ideas@Work
Geeta Phogat Ad/Promotional Film 61+ sec JSW Steel JSW Steel Ogilvy
Mumbai Police - Ganesh Chaturthi  Project Tactical Film Advertising Mumbai Police Mumbai Police Ogilvy
Bhalai Ki Supply Direction  for Film Advertising Tata Teleservices Tata Docomo Contract  India
Bhalai Ki Supply Writing for Film Advertising Tata Teleservices Tata Docomo Contract  India
MTS Homespot Direction  for Film Advertising Systema  Shyam Tele-Services MTS India Creativeland Asia
BigRock  - Karma Pest Control Direction  for Film Advertising Bigrock Bigrock Early Man Film
Karma pest control Writing for Film Advertising Bigrock Bigrock Ideas@Work
Geeta Phogat Cinematography for Film Advertising JSW Steel JSW Steel Ogilvy
Geeta Phogat Direction  for Film Advertising JSW Steel JSW Steel Ogilvy
5 Star - Buffering Direction  for Film Advertising Mondelez  India Foods Cadbury  5 Star Ogilvy / Early Man Film
Buffering Production Design for Film Advertising Mondelez  India Foods Cadbury  5 Star Ogilvy / Early Man Film
Diu-Ilha de Calma Integrated  Campaign Tourism Department of Daman and Diu Diu Tourism Ogilvy
Visa Saree Ambient Visa India Visa BBDO India
Nerolac Kites - Rang De patang Ambient Kansai Nerolac Paints Nerolac DDB Mudra
Health Cha Shree Ganesh Ambient Zydus Wellness Nutralite DDB Mudra
Volkswagen - BiXenon  Headlamps Poster Advertising/Free Format Volkswagen Volkswagen DDB Mudra
Volkswagen - Bi-Xenon  Headlamps Press Advertising Volkswagen Volkswagen DDB Mudra
Vogue Empower  'Prayer' Campaign Radio Advertising Conde Nast Vogue Ogilvy
Center Fresh 'Gundey' Writing for Radio Advertising Perfetti Van Melle Center Fresh Ogilvy
Vogue Empower  'Prayer' Campaign Writing for Radio Advertising Conde Nast Vogue Ogilvy

2015 Kyorius Digital Awards – BLUE ELEPHANT WINNERS

Title Category Client Brand Agency
Compoz UX, Interface & Navigation for Mobile Watercress Technologies Compoz Leaf Design
The Fit Foodie Websites Marico Saffola Masala Oats Madison Media
Glitch Animation & Illustration for Websites & Digital Design Glitch Media Glitch Media Pvt Ltd Pigeon & Co.
Manipal University (manipal.edu) UX, Interface & Navigation for Websites & Digital Design Manipal University Manipal University Sapient
Geeta Phogat Branded Film Content & Entertainment JSW Steel JSW Steel Ogilvy
Buffering Branded Film Content & Entertainment Mondelez India Foods Cadbury 5 Star Ogilvy
Tresemme Red Carpet Branded Film Content & Entertainment Hindustan Unilever Tresemme PHD India
Vim #epicmoment Use of Social Media Hindustan Unilever Vim PHD India
Whisper Touch The Pickle Use of Social Media Procter & Gamble Whisper Quasar
MRF Rain Day Integrated Digital Campaign MRF MRF Limited Experience Commerce
Turquoise Cottage Happy Hours Rewind Innovative Use of Technology Turquoise Cottage Turquoise Cottage Dentsu Webchutney
Bacardi BatCam Innovative Use of Technology Bacardi India Bacardi Quidich

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