Star India & Care India join hands to mobilise relief for the earthquake-hit

The nationwide public service campaign, 'Ek Padosi hi Padosi ke Kaam Aata Hai', will involve a host of Bollywood celebrities as well as Star Network's icons

Star India has launched a nationwide public service campaign, 'Ek Padosi hi Padosi ke Kaam Aata Hai', with NGO Care India to mobilise relief for the natural disaster that struck Nepal and parts of northern India, claiming more than 5,000 lives.

As is known, a massive earthquake of 7.9 magnitude struck Nepal on April 25, 2015, the worst to hit the Himalayan Kingdom in 80 years. In India, the states of Bihar, West Bengal and Uttar Pradesh have also suffered the wrath of the earthquake.

The Star India campaign will involve Bollywood celebrities like Ranbir Kapoor, Karan Johar, Anushka Sharma, Preity Zinta and a host of Star Network's icons, who will appeal to Indians for donations, which will be channeled directly to Care India. Viewers will have an option to donate online or through cheques or demand drafts. The campaign will work along the lines of Operation Maitri, initiated by the Indian Government.

Uday Shankar

“A tragedy has struck our neighbouring country, resulting in a devastating loss of life, infrastructure and resources. We believe it is our responsibility to leverage the power of television as a force for good to help mobilise relief and provide immediate life-saving assistance to those affected,” said Uday Shankar, CEO, Star India. “We are happy to associate with Care India, an NGO highly respected for its humanitarian and development work in India, and extremely humbled to see that our initiative has been embraced by some of the leading lights of the entertainment industry to appeal for relief.”

Dr Nachiket Mor, Board Chair, Care India, said, “We would appeal to all Indians for funds to ramp up the emergency response and provide immediate life-saving assistance to those affected. We are thankful to Star India for helping us raise funds for Nepal, where millions are awaiting humanitarian relief. The country is running out of food, water and shelter and the onus is now on us to help them.”

Media contact:

Parul Sharma

Star India

M: +91 98119 88996

T: +91 124 6654 408

E: parul.sharma@startv.com

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