Snapdeal ropes in Idi Srinivas Murthy as Senior VP – Marketing

Murthy is a former Coca-Cola marketing veteran. His last role was at GlaxoSmithKline, where he was Regional Director, Marketing – Africa

BestMediaInfo Bureau | Delhi | April 29, 2015

Snapdeal has brought on board Idi Srinivas Murthy as Senior Vice President – Marketing. Murthy joins Snapdeal after a string of successes in marketing at The Coca-Cola Company and GlaxoSmithKline.

Sandeep Komaravelly, who had been spearheading Snapdeal's Marketing function for five years, has moved to another strategic leadership role within the company.

Murthy's last role was at GlaxoSmithKline (GSK), where as Regional Director, Marketing – Africa based out of Johannesburg, he spearheaded GSK's portfolio expansion, innovation, and consumer and medical marketing across 44 countries.

At The Coca-Cola Company, he had worked across different roles in Marketing and Operations. There, in his last role as Marketing Director India and South West Asia BU, he was responsible for leading Sprite to become the number one beverage brand in the country. Murthy's expertise lies in leading global initiatives, building iconic brands and executing strategies to tap into emerging market opportunities across countries.

“We are very excited to have Srinivas join the Snapdeal family. He comes with rich experience in leadership roles across various markets and I am sure his vast knowledge will add tremendous value and further fuel the Snapdeal growth story,” said Kunal Bahl, Co-Founder and CEO, Snapdeal.

Murthy added here, “I am extremely excited to be a part of the young, energetic and dynamic team at Snapdeal. The company is creating the largest digital commerce ecosystem in the country and I believe that this is where New Age Marketing will be invented. I look forward to being a part of building an iconic brand in India for India and making Snapdeal's vision of creating life changing experiences for buyers and sellers a reality.”

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