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SMG Convonix & DigitasLBi win Lodha Group's digital mandate

DigitasLBi will be responsible for managing all digital assets of the group, while SMG Convonix will strategise and execute media campaigns

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SMG Convonix & DigitasLBi win Lodha Group's digital mandate

SMG Convonix & DigitasLBi win Lodha Group's digital mandate

DigitasLBi will be responsible for managing all digital assets of the group, while SMG Convonix will strategise and execute media campaigns

BestMediaInfo Bureau | Mumbai | April 23, 2015

convonix-digitaslbi-lodha

SMG Convonix, the digital arm of Starcom MediaVest Group in India, and DigitasLBi have jointly been awarded the overall digital mandate for real estate developer Lodha Group.

Under the umbrella of this partnership, which will jointly shape the digital strategy for Lodha Group, DigitasLBi will be responsible for managing all digital assets, including websites, social media properties and digital creative campaigns. SMG Convonix will strategise and execute media campaigns, promote the brand interests through search marketing, SEO, execute performance driven social strategies and tie up the entire digital effort through web analytics.

A release issued stated that Lodha Group zeroed in on the strong combination of SMG Convonix and DigitasLBi after multiple rounds of evaluation across major digital strategy and digital media firms.

“We are very excited about beginning this new partnership with Lodha Group,” said Sarfaraz Khimani, COO, SMG Convonix. “With property investment interests from across the globe, we are hoping to help them expand reach to customers in India and Indians living abroad. They are already ahead of the curve in their category when it comes to marketing and we look forward to up the ante in making digital a stronger and more valuable part of their marketing mix.”

Amaresh Godbole, MD - India, DigitasLBi, added here, “Over the past few years, Lodha Group has been consistently differentiating their brand with a distinct creative signature. Our attempt will be to see how digital best integrates with Lodha's iconic projects across key customer consideration sets and deliver the relevant proposition with targeted storytelling, leading to measurable results for brand scores and sales.”

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