Murthy will beÂ working towards building the Maxus product focusing on insights, effectiveness and behaviour change projects through Moribus, its behavioural science unit
BestMediaInfo Bureau | Delhi | April 30, 2015
PritiÂ Murthy has been elevated to the position of Chief Strategy Officer at Maxus. She will beÂ working towards building the Maxus product focusing on insights, effectiveness and behaviour change projects through Moribus, its behavioural science unit.
Additionally, she will also be working closely with the Maxus APAC regional planning team in developing new methods and techniques for strengthening the communications planning offering.
Kartik Sharma, Managing Director,Â Maxus, commented, âOver the years, Priti Murthy has built a strong insights team across offices. Pritiâs contribution to the business is exemplary, and the 2014 award wins for data, research and analytics across forums is a testimony of great work being done by team Insights across clients under her leadership. One can definitely expect veryÂ interesting breakthrough initiatives from Priti and her team very soon. A proven leader, she will be leading and constructing quite a few cutting edgeÂ engagement initiatives for us.â
Elaborating on her new role, Murthy said, âI am delighted to come on board asÂ the Chief Strategy OfficerÂ at Maxus.Â I am sure my new role will further broaden the horizon for me.Â I am exicted to bring alive the trinity â Data, Digital and Content. My focus will be to use the right consumer data, to come up with solutions that will deliver for our strong portfolio of clients and take the solutions to the next level with strategic and creative programmes that go beyond just traditional platforms and to blend content and creativity at the heart of our delivery. In the innovative span of time that Iâve worked here, I have got an encouraging glimpse of a very positive working atmosphere.â