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Goafest 2015: Lodestar UM wins maximum Gold at Media Abbys

Mindshare is the most awarded agency with 11 metals, including a Gold. BCCL led the Gold winners in Publisher Abbys

Aanchal Kohli | Goa | April 9, 2015

Goafest-2015-logo

The awards night at Goafest 2015 kicked off with Abbys winners announced for Media and Publishers. Lodestar UM, with 3 Gold metals, led the media agencies list in the media category. Mindshare was the most awarded agency of the night with 11 metals, including a Gold metal.

Lodestar UM won the Gold metals for ‘The Best Of TV Become The Zest Of TV’ for Zest from Tata Motors in the ‘Best Use of TV’ category. The agency won the second Gold in the ‘Best Use of Cinema’ category for their entry titled ‘The Real SUV becomes a Reel Hero!’ for Tata Motors - Safari Storme. The third and final Gold award came in the ‘Best Use of Ambient Media’ category for the entry ‘U Can’ entered for Nerolac.

Cheil India’s ‘Halonix Safer City Project’ for Halonix was awarded Gold in the ‘Best Use of Outdoor’ category. Initiative’s lone Gold came in the ‘Best use of Digital Content Creation Strategy’ category for their entry ‘Durex MTV Rex Talk’ for Durex. In the ‘Best Use of Mobile Media’, MEC was awarded Gold for their entry ‘# Drive Safe Dad’ for Ceat.

In the ‘Best use of Digital Search’ category, Mediacom Communications won the Gold for Snickers’ ‘Snickers - Misspell Search Campaign’ entry.  Mindshare (India) won the Gold in the ‘Best use of Digital Display Advertising’ category for Nike’s ‘Make Every Yard Count’ entry.

Vizeum India’s entry in the ‘Best use of Experiential including large events’ category for MTV Campus Diaries titled ‘India's Largest And Coolest College Connect Platform’ won the Gold. Zenith Optimedia’s entry for Olx.in titled ‘The Great India Collectors' Ride’ won the agency its Gold award in the ‘Best use of Special Events & Stunts/Live Advertising’ category.

TBWA/Sri Lanka struck Gold in the ‘Best use of Newspapers and Magazines’ category for Ceylon Today & Mawbima National Newspapers’ entry ‘Big On Respect’. In the ‘Best use of Integrated Campaign (South Asia)’ category, Mindshare Sri Lanka won the Gold for their entry titled ‘Lifebuoy rallies Srilankan Mothers to a Guinness world record’ for Lifebuoy.

Nandini Dias Nandini Dias

Commenting on the performance of her agency, Nandini Dias, CEO of Lodestar UM, said, "Having won the maximum number of Golds this year at Goafest, if they had a point system we would have been clear winners. We have done some path-breaking work on Zest from Tata Motors. This has been across each individual medium as well as for the integrated strategy. I am also particularly proud of the outstanding and innovative solution we did on Nerolac's U Can project. It is a media asset which we have created and will last for the next 50 years. On Microsoft and Coke, the work that won have done well in the global market too. Microsoft's win is an example of how Lodestar UM leveraged on a trending topic better than any other agency."

CVL Srinivas CVL Srinivas

GroupM as a whole bagged the maximum number of metals and Mindshare won the highest number of metals as an agency. CVL Srinivas, CEO of GroupM South Asia, said, "It was a great feeling to see all the agencies from our bouquet winning awards. It was a great win."

Ashish Bhasin Ashish Bhasin

Ashish Bhasin, Chairman & CEO South Asia, Dentsu Aegis Network, and Chairman of Posterscope and psLive - Asia Pacific, commented "It is one the best Goafests I have attended so far. I am really feeling good to see my team picking up awards for their passionate work." Vizeum picked up a Gold.

MEDIA ABBY 2015 WINNERS TABLE (sorted by Gold, Silver and Bronze)

NAME OF THE AGENCY

GOLD

SILVER

BRONZE

TOTAL

Lodestar UM

3

4

2

9

Mindshare

1

4

6

11

Mediacom Communications

1

2

2

5

Initiative

1

1

1

3

Zenith Optimedia

1

1

1

3

Vizeum India

1

0

2

3

Mindshare Srilanka

1

0

1

2

Cheil India

1

0

0

1

MEC

1

0

0

1

TBWA/Sri Lanka

1

0

0

1

Madison Media

0

5

5

10

Maxus

0

3

6

9

PHD India

0

1

1

2

Mindshare Bangladesh

0

1

0

1

OMD India

0

1

0

1

Interactive Avenues

0

0

2

2

Isobar India

0

0

2

2

Asiatic Mindshare Limited

0

0

1

1

GroupM - Dialogue Factory

0

0

1

1

iProspectCommunicate2

0

0

1

1

Kinetic India (A WPP Company)

0

0

1

1

Motivator

0

0

1

1

Performics - TLG India Pvt Ltd

0

0

1

1

Posterscope India

0

0

1

1

WATConsult

0

0

1

1

TOTAL METALS

12

23

39

74

View the winners list: 

PUBLISHER ABBY 2015

A total of 17 metals were awarded at the Publisher Abby 2015. Bennett, Coleman & Co. Ltd. (BCCL) led the Gold race among Publishers with 3 Gold metals, taking their total to five with 2 Silver metals. Jagran Prakashan was the only other Gold metal winner in the Publisher category.

BCCL won the Gold metals for ‘I am Mumbai’ in the ‘Statement of Best Marketing of a Printed Newspaper/Edition’ category; ‘India Salutes’ in the ‘Statement of Best Promotion of a CSR/Cause Related Marketing Initiative in traditional or online space’ category and ‘Happy Streets’ in the ‘Best Publishing Brand Activation’ category. Jagran Prakashan’s entry titled ‘A newspaper leads the agenda to Save the Most Sacred of All Rivers’ in the ‘Statement of Best Marketing of a Printed Newspaper/Edition’ category was the other Gold winner at the Publisher Abby.

Publisher

Gold

Silver

Bronze

Total

BCCL

3

2

5

Jagran Prakashan

1

2

1

4

Navgujarat Samay

1

1

Lokmat Media

1

1

Chitralekha

2

2

Maharastra Times

1

1

Dainik Bhaskar

1

1

HT Media

1

1

Hindustan Times

1

1

Total

4

6

7

17

View the winners list:

Category # Category Name Entry # Brand Caption Name of Publisher Metal
2 Maharashtra Times Maharashtra Times Culture Club Maharashtra Times Bronze
B1 Statement Of Best Marketing Of A Printed 6 Dainik Jagran A Newspaper leads the agenda to Save the Jagran Prakashan Ltd Gold
Newspaper / Edition Most Scared of all Rivers
10 MUMBAI MIRROR MUMBAI MIRROR - I AM MUMBAI Bennett, Coleman & Co. Ltd. Gold
13 Dainik Jagran A Newspaper leads the agenda to Save the Jagran Prakashan Ltd Silver
Statement Of Best Promotion Of a CSR / Most Sacred of all Rivers
B3 Cause related Marketing Initiative In 14 Dainik Jagran Thank You Soldier Jagran Prakashan Ltd Silver
Traditional Or On Line space 16 THE TIMES OF INDIA RISE UP Bennett, Coleman & Co. Ltd. Silver
17 THE TIMES OF INDIA INDIA SALUTES Bennett, Coleman & Co. Ltd. Gold
B5 Statement Of Best Magazine In on Line 1 CHITRALEKHA GUJRATI CHITRALEKHA GUJRATI DIGITAL EDITION CHITRALEKHA Bronze
Space
B6 Statement Of Best Brand Innovation In 2 THE TIMES OF INDIA THE TIMES OF INDIA- FIFA WORLD CUP 2014 Bennett, Coleman & Co. Ltd. Silver
Newspapers Printed Or Online SPECIAL SUPER - PANORAMA CENTRE SPREAD
Statement Of The Most Creative Front Page 1 Divya Marathi Larger than Life Dainik Bhaskar Group Bronze
B9
In A Printed Newspaper 6 Hindustan Times Hindustan Times Page One Plus HT Media Ltd. Bronze
B10 Statement Of The Most Creative Cover 5 CHITRALEKHA GUJRATI DIGITAL PIRACY CHITRALEKHA Bronze
Design For A Printed Magazine
B11 Best use of Mobile/Digital by a Newspaper 1 NavGujrat Samay NavGujrat Whatsapp Reporter NavGujrat Samay Silver
3 Lokmat (Marathi Aaple Bappa - Touching Pune's Hearts Lokmat Media Pvt Ltd Silver
Newspaper of Maharashtra)
B12 Best Publishing Brand Activation 6 Dainik Jagran A Newspaper leads the agenda to Save the Jagran Prakashan Ltd Bronze
Most Sacred of all Rivers
9 Hindustan Times Friday Jam Hindustan Times Bronze
11 THE TIMES OF INDIA HAPPY STREETS Bennett, Coleman & Co. Ltd. Gold

Also read:

Goafest 2015: ‘Digital will soon take over traditional form of advertising’

Goafest 2015: ‘The quality of work has raised the bars this year’

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