The consultancy has won the PR mandates for Eicher Polaris, United Spirits, Meru, Portman Holdings, and Bosch and Siemens Home Appliances, among others
BestMediaInfo Bureau | Mumbai | April 23, 2015
Genesis Burson-Marsteller has added 17 new businesses and 52 new projects across all its public relations practices as well as Centres of Expertise in the first quarter of 2015. This also includes new mandates under Step Up, a business division that was launched last year to provide customisable communication service offerings for startups and investor networks.
Some of the new businesses across brand & consumer, telecom & technology, corporate & financial practices include Eicher Polaris, a joint venture between Eicher Motors and Polaris Industries of USA; United Spirits, a subsidiary of the Diageo Group; Portman Holdings, a global company creating returns for investors with premier real estate around the world; cab service provider Meru; Bosch and Siemens Home Appliances; and innovation and consulting company Altran India.
The consultancy has strengthened its health and wellness offering by winning the public relations mandate for Medela, a global producer of technologically advanced breast pumps and medical vacuum technology. The agency has also won the mandate to launch âMission Indradhanushâ, a national campaign to drive full immunisation coverage in India driven by Public Health Foundation of India - Immunisation Technical Support Unit (ITSU), on behalf of the Ministry of Health and Family Welfare, Government of India.
Genesis Burson-Marsteller has also been engaged to manage short duration brand projects for clients such as Milkha Surefit.
Under Step Up, the agency has secured contracts with YTS, a financial institution providing services to micro customers, and educational solutions provider ConveGenius.
Commenting on the wins, Nikhil Dey, President, Genesis Burson-Marsteller, South Asia, said, âIt is a great feeling to represent such a diverse portfolio of clients across a range of industries and geographies. We are particularly happy that some of our new wins are in spaces, which we had identified as growth areas for the firm such as Step Up and our health and wellness practice. Increasingly, our teams are being given the mandate to manage campaigns where digital or social media is playing a major role â this is clearly a sign that the appetite for integrated campaigns is growing.â