Genesis BM & WhiteKettle Consulting in strategic pact to promote CSR

With this alliance, the two consultancies seek to enable the industry to maximise social impact, while ensuring sustainable growth

BestMediaInfo Bureau | Delhi | April 17, 2015

Genesis Burson-Marsteller has formed a strategic alliance with corporate social responsibility (CSR) consulting firm WhiteKettle Consulting. Headquartered in Mumbai, WhiteKettle will now partner with Genesis Burson-Marsteller to address all CSR requirements of clients. The partnership will enable businesses to create and execute effective strategies that lead to maximum social impact while ensuring sustainable business growth.

With this alliance, the two consultancies now have the combined ability to create solutions for end-to-end sustainable social development and strategic CSR interventions. The comprehensive suite of offerings includes training programmes for Company CSR Bill and ISO 26000 compliance, sustainable CSR strategies, behaviour change interventions, stakeholder management, advocacy, and employee engagement.

Prema Sagar

Speaking on the partnership, Prema Sagar, Principal & Founder, Genesis Burson-Marsteller, said, “We believe CSR is integrated with businesses and their core competencies; it has to create business value and positive social change, and enhance trust and engagement with key stakeholders. This alliance will bring to clients an experienced, expert team that can develop effective CSR strategies, and work closely with the business in ensuring that all stakeholders are aligned with each other.”

Talking about the strengths that each firm brings to the alliance, Sagar said, “Both firms have their own areas of expertise – while Genesis Burson-Marsteller brings global best practices and integrated strategic thinking in communications and advocacy, WhiteKettle brings deep knowledge of the corporate social responsibility sector and the skillsets specific to the ecosystem.”

Rama Iyer

Commenting on the development, Rama Iyer, Founder & Director of WhiteKettle Consulting, said, “CSR programmes are helpful in tackling many of our social and environmental concerns and also to help us get closer to achieving the UN's Millennium Development Goals. Our partnership with Genesis Burson-Marsteller will help us jointly leverage opportunities to create and manage sustainable CSR strategies and programmes for clients across the country.”

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