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DDB Mudra South & East appoints two Senior Creative Directors

Tejali Shete and Ajay Menon have joined the agency and will be based out of Bangalore

DDB Mudra South & East appoints two Senior Creative Directors

Tejali Shete and Ajay Menon have joined the agency and will be based out of Bangalore

BestMediaInfo Bureau | Mumbai | April 24, 2015

Tejali-Shete-and-Ajay-Menon Tejali Shete and Ajay Menon

Tejali Shete and Ajay Menon have joined DDB Mudra South & East as Senior Creative Directors, based out of the agency’s Bangalore office.

With over a decade of experience in the creative communications industry, Shete joins DDB Mudra from Grey Worldwide and a short stint at Leo Burnett, Kuala Lumpur. Ajay Menon joins DDB Mudra from JWT Chennai, where he was Senior Creative Director and AVP.

Ranji Cherian Ranji Cherian

On the new appointments, Ranji Cherian, President, DDB Mudra South & East, said, “They come in with solid experience and strong body of work to showcase. They are extremely talented and nice to work with and fit into our DDB culture that prioritises creativity and humanity. I am confident that their contribution will take our agency to greater heights.”

Commenting on her move to the agency, Shete said, “Joining DDB Mudra South and East was an easy decision for me, considering their diverse brand portfolio that carries immense potential, the quality of talent and a young and energetic team. Besides, I am excited to work with Sonal Dabral, whose work I have been following since the days when I was cutting my teeth in advertising. He has fostered an excellent balance between creative excellence and focus on client success at DDB Mudra, which would help us as a team to achieve laurels on national as well as international platforms.”

On his move, Menon said, “Back in Bangalore after nine years, coming to DDB Mudra is in many ways, a homecoming. This agency offers some great things – strong leadership, an emphasis on creativity, an open culture, a terrific team and great brands. In other words, all the necessary elements to create great advertising. It’s an opportunity that no creative guy looking to making an impact will pass.”

Shete has worked with agencies including Contract, Lowe Lintas, Ogilvy & Mather, Creativeland Asia, and Percept/H. She has worked on an array of brands such as Coca-Cola regional, Samsung regional, Pantene, AmbiPur, Wella, Downy, Godrej Cinthol, Godrej Aer, Godrej Expert Hair Color, Asian Paints, Samsonite, HSBC, Tata Indicom and Photon, Louis Phillip, Vladivar Vodka, Johnson’s Baby, Femina, Ceat, and Brooke Bond Red Label, to name a few.

With over 16 years of experience, Menon has worked on MRF, Blackberry smartphones, Cinthol, Godrej, TI Cycles, Indian Terrain, HP, Fiat, Mitsubishi, Sun Direct, Univercell, Mico Bosch, Lacto Calamine, and Piramal Healthcare. He has earlier worked at Orchard in Mumbai, JWT in Chennai, and Saatchi in Bangalore. In 1999, Menon wanted to go the Indie way and thus started a company called Litmus, where he was instrumental in designing and deploying a portal for high school students, named www.notakid.com.



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